Aspiration Marketing

APRIL 18, 2024

Are you struggling to keep your content calendar full of fresh, engaging pieces? You're not alone. Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. With a content marketing agency on your side, you'll have a team of creative experts dedicated to crafting high-quality content that resonates with your target audience – freeing you up to fo

Content Marketing 149

Content Marketing Marketing Marketers SEO 149

Social Media Examiner

APRIL 18, 2024

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? In this article, we’ll explore the type of content that triggers massive reach on social media. Why Is Social Content Important in 2024? In the ever-evolving world of digital marketing, creating content that captures attention and […] The post Content That Triggers Massive Reach on Social Media appeared first on Social Media Examiner.

Digital Marketing 85

Digital Marketing Social Media Marketing Marketing Marketers 85

Aspiration Marketing

APRIL 15, 2024

Are you getting the most out of your SaaS marketing budget? It's a question that keeps many SaaS companies up at night. Without clear data on what's working and what's not, it's easy to waste valuable resources on marketing campaigns that aren't delivering results. The good news? By tracking the right SaaS marketing metrics, you can gain valuable insights that will help you optimize your campaigns, improve lead generation, and ultimately drive sales.

Marketing 205

Marketing Marketers Marketing Strategy 205

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Analytics 117

Analytics Law Marketing Marketers 117

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

APRIL 16, 2024

Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to Ad Rank,” Marvin wrote : “Ad Strength is not used in Ad Rank and is *not* a ‘factor in stopping a keyword from going to auction due to Ad

Advertising 113

Advertising Advertisers 113

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Email Marketing 124

Email Marketing Marketing Marketers 124

Aspiration Marketing

APRIL 17, 2024

Ever spend hours crafting the perfect marketing message, only to hear crickets? Your content might be brilliant, but if it reads like a college textbook, your audience will glaze over faster than you can say "engagement." This is where readability level comes in. It's the key to unlocking clear communication, the golden ticket to having your content truly connect and resonate with readers.

Communications 182

Communications Marketing Marketers Content Marketing 182

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.

Customer Journey 104

Customer Journey Marketing Marketers Customer 104

Search Engine Land

APRIL 15, 2024

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.

Customer loyalty 113

Customer loyalty SEO User-Generated Product 113

illumin

APRIL 11, 2024

When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.

Branding 111

Branding Entertainment Advertising Advertisers 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Welcome Software

APRIL 16, 2024

Before diving in to all things editorial guidelines, a quick introduction. I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Here I'll take you through the process we used to create new editorial guidelines; things that worked well and tackle some of the challenges that come with any good multi - stakeholder project, share some examples and leave you with a template you can use to set your own co

Transform 98

Transform Place Communications SEO 98

Aspiration Marketing

APRIL 16, 2024

Ever feel like your content speaks a different language than your audience? Tailoring content to each stage of the buyer's journey is critical, but it's a time-consuming struggle. Miss the mark, and potential customers vanish. Fortunately, we know a solution to both challenges. Learn how AI can adapt your existing content to resonate with each stage of the buyer's journey, ensuring you deliver the right message at the right time.

Customer 185

Customer Content Marketing Marketing Marketers 185

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.

Manufacturing 120

Manufacturing Marketing Marketers CRM 120

Search Engine Land

APRIL 17, 2024

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure represents a $4.4 billion increase over 2022.

Advertising 103

Advertising Advertisers Branding Marketing 103

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Businesses Grow

APRIL 15, 2024

This week marks the fifteenth anniversary of my blog. Crazy, right? I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. And here is the main lesson of the milestone: To stand out in this world, you have to be known.

Transform 101

Transform Thought Leadership CMO Entertainment 101

Content Marketing Institute

APRIL 12, 2024

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Marketing 109

Marketing Marketers Customer 109

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

Customer 103

Customer Food Place Marketing Strategy 103

Search Engine Land

APRIL 16, 2024

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer should.

Management 108

Management Product SEO 108

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Social Media Examiner

APRIL 16, 2024

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Sounds for Business TikTok recently launched Sounds for Business – Voice Clips, a collection of 18 custom voiceover audio templates designed to […] The post TikTok Updates: Ads, Notes Photo App, Search Insights, and More appeared first on Social Media Examiner.

Customer 96

Customer Social Media Marketing Marketing Marketers 96

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Health 95

Health Industry Insights Branding Market Research 95

Content Marketing Institute

APRIL 17, 2024

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

Marketing 89

Marketing Marketers 89

Martech

APRIL 16, 2024

U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.

Advertising 97

Advertising Advertisers Retail Transform 97

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

APRIL 16, 2024

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? It should. We wrote about this exact same thing just over a year ago in How The Verge gamed Google with its ‘best printer 2023’ article.

User-Generated 104

User-Generated SEO Product Branding 104

The LeadG2 Blog

APRIL 16, 2024

In the world of manufacturing, staying ahead in lead generation is a constant battle. With outdated marketing tactics becoming less effective in a highly competitive market, manufacturers are facing numerous challenges that stifle their growth and market reach. However, the adoption of inbound marketing and sales enablement strategies can be a game-changer, offering innovative solutions that resonate with modern buyers and significantly improve lead generation outcomes.

Manufacturing 92

Manufacturing Inbound Marketing Transform Marketing 92

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger. What is Blogging, and How Do You Do It?

Whitepaper 105

Whitepaper SEO eBook Place 105

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside

Management 108

Management Product Key Performance Indicator CMO 108

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms.

Branding 108

Branding Manufacturing Real Estate PR 108

Social Media Examiner

APRIL 17, 2024

Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? In this article, discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies. Conscious Growth Marketing Through Diversity and Inclusion In today's increasingly diverse and interconnected world, embracing […] The post How to Grow Your Agency Through Socially Responsible Marketing appeared first on Social M

Marketing 87

Marketing Marketers Social Media Marketing 87

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? Sales marketing centers on promoting products and services to generate immediate revenue.

Branding 94

Branding Customer loyalty Marketing Marketers 94

Content Marketing Institute

APRIL 18, 2024

Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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