personalized-marketing-marketing-strategy 
The Marketing Operations Leader
MARCH 25, 2025
Interested in reaching over 5,000 marketing leaders and operations professionals? Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy.
Martech
MARCH 25, 2025
It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape. Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.
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Backlinko
MARCH 25, 2025
With the three Ps as your guide, you can confidently identify a blog niche thats personally fulfilling and financially rewarding. Or providing in-depth tutorials and tool reviews to help the everyday person understand and use AI. Digital Marketing Digital marketing is a high-potential niche.
Martech
MARCH 25, 2025
According to the report, a new engagement-driven landscape is taking shape, and success in this Engagement Era depends on a personalized omnichannel approach across the customer lifecycle. consumers and 150 senior marketers at multinational brands. Email: Business email address Sign me up! The post Brand apathy growing among U.S.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!
Hubspot Marketing
MARCH 25, 2025
They'd launch into a quick 30-second pitch about Morning Brew, collect emails, and voil a cumbersome, on-the-ground list-building strategy was born. After creating a hyper-specific voice based on Stoppelmann, Lieberman created a three-person content assembly line that included a completely made-up role called voice editor.
Set Up
MARCH 25, 2025
With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Explore the biggest shifts in High-tech + Innovation and how marketing leaders can act accordingly. The Personal Touch of Technology In a world driven by algorithms, personalization isn't optionalits expected.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Be part of the conversation!
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Advertiser: ZoomInfo
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Humanizing their experience on your website. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Advertiser: ZoomInfo
From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Personalizing messages to your priority accounts. All eyes are on you to make an impact — fast. That’s where your data comes in.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Speaker: Paul Slack, Vende Digital CEO
Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results.
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