Thu.Mar 27, 2025

Remove influencer-marketing-transform
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90
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The future of the martech stack and marketing operations is ‘unstructured’

Martech

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs).

CRM 87
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Yes, There Is Value in AI & Content: Season Wrap-up

Animalz blog

In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising revelations, and actionable takeaways from their conversations with AI innovators in content marketing. ” The Rise of Personality-Driven Marketing As AI makes content production easier, authentic personality becomes more valuable.

SEO 57