Martech

APRIL 1, 2025

The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. You need to “diversify your go-to-market channels. “It is dead. “It is dead.

Transform 74

Transform User-Generated Product Analytics 74

Lynton Web

APRIL 1, 2025

But scaling these operations globally requires systems that can adapt to different markets while maintaining your brand's core strengths. HubSpot provides the flexibility needed to manage these complex territories effectively. The statistics tell the story: with over 805,500 franchises in the U.S. alone generating $936.4

Transform 52

Transform CRM Management Branding 52

Buffer Marketing

APRIL 1, 2025

Some people didn’t think the marketing department would kill their biggest asset; others said their brand was just bonkers enough to do it. Key takeaways : If your social media marketing efforts don’t have a face yet, it might be time to consider giving it one — with loads of personality.

Social Media Marketing 67

Social Media Marketing User-Generated Entertainment Product 67

Martech

APRIL 1, 2025

New and promising tools are emerging almost daily and deserve a closer look. Here are 13 B2B marketing tools that have caught my attention. Data B2B marketers are rarely satisfied with the quality and completeness of their customer and prospect data. Video Video remains one of the top B2B marketing communication channels today.

Manufacturing 76

Manufacturing Price Marketing Marketers 76

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

Management

Hubspot Marketing

APRIL 1, 2025

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd find myself in these boardrooms surrounded by experts spouting unfamiliar terms. Meet the Master Jackie Widmann VP of marketing for BERO Brewing Fun fact: Hollands self-deprecating humor isnt entirely founded.

Branding 62

Branding Product Marketing Strategy Management 62

Set Up

APRIL 1, 2025

Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. How can marketers stand out while using the same tech stack? Is AI stripping consumers of excitement?

CMO 59

CMO Copywriting Shipping Analytics 59

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

Customer Journey

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges? But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

Marketing

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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan.

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