performance-marketing-customer-acquisition 
Martech
APRIL 3, 2025
Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.
Martech
APRIL 3, 2025
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. Dig deeper: Why full-funnel marketing is key to profitability 2.
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MarketingOps
APRIL 3, 2025
What if the secret to driving better marketing performance wasnt in your latest campaign strategy, creative content, or ad spend? For marketing operations, the secret might be hiding in plain sight the quality of your Salesforce data. Your marketing campaigns are only as strong as the data fueling them.
SocialPilot
APRIL 3, 2025
With ReviewTrackers, businesses can collect, syndicate, and manage their online reviews and gain meaningful insights into their current brand reputation and customer behavior. This tool also gives you insights driven by AI to assist you in comprehending the sentiments of your customers. out of 5 Moz Local 4.5 out of 5 Yext 4.5
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