Martech

APRIL 4, 2025

On one side, the corporate brand manages overall marketing and customer outreach. A customer might receive multiple promotions from different sources in quick succession sometimes for the same offer. Since corporate and franchisee systems arent always linked, messages can overlap or conflict. B2B A similar issue arises in B2B.

Communications 72

Communications Customer Journey Succession Management Customer 72

Hubspot Marketing

APRIL 4, 2025

On the other end of the spectrum, Ive run into managers and executives who are extremely eager to adopt AI. The project would use OpenAIs API to tell prospects how well their brand was performing in AI answer engines like ChatGPT, Perplexity, and Gemini. Teams have enthusiasm without a strategic perspective. Educate key stakeholders.

Transform 71

Transform Education Energy Communications 71

Sales Force: CMO

APRIL 4, 2025

Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand. A study by Bain & Company found that companies with strong brand recognition are more likely to achieve higher sales growth and profitability.

Marketers 52

Marketers Marketing B2C CRM 52