Tue.Apr 08, 2025

Remove tentpole-pr
article thumbnail

IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise.

Branding 107