Wed.Apr 16, 2025

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5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. and Constantine von Hoffman, managing editor, MarTech. Processing.

Retail 98
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SaaS Review Sites – Where to List & How It Benefits Your Business

SocialPilot

Suppose you need a new project management tool. Lets dive into some of the best SaaS review sites and understand how listing your product on them can supercharge your success. Side-by-side product comparisons Quarterly reports on market trends G2 Grid for a visual take on market positioning. It has over 1.5

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Win by Focusing on Your Core Users

Duct Tape Marketing

Win by Focusing on Your Core Users written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. He's the president and go-to-market.

CRM 41
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve!

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)