October, 2024

Remove native-marketing-customer-loyalty
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How Gen Z uses social media and what that means for brands

Sprout Social

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

Gen Z 95
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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

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How and why you need to track brand mentions across networks

Sprout Social

For example, if a customer writes a review on OpenTable about their experience with your restaurant, that’s a brand mention on a review site. Why brand mentions are important Recognizing the importance of brand mentions is key for businesses looking to improve their online visibility and customer relationships.

Branding 115
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Enterprise email marketing: Platforms, examples, and use cases

Use Insider

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market.