Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. routinely outperforms competitors with teams ten times their size.

Transform 121

Transform Marketing Marketers User-Generated 121

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Transform 124

Transform Finance Marketing Marketers 124

Martech

MARCH 13, 2025

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement.

B2C 95

B2C Branding Transform Thought Leadership 95

Hubspot Marketing

MARCH 27, 2025

Who wouldnt want their own personal executive assistant? So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Sounds pretty awesome, right?

Transform 104

Transform CMO Communications New Technology 104

Businesses Grow

MARCH 3, 2025

The specter of the population and job market simultaneously crashing in a freefall seems horrifying. The article envisions a future where human roles shift away from routine, productivity-focused tasks toward creativity, art, exploration, and meaningful personal interactions. How many flowers can a person plant? Plant flowers?

Transform 82

Transform Entertainment Health Manufacturing 82

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. At one end, are marketers excited about how AI can shape marketing content and delivery.

CMO 117

CMO Transform Price Education 117

Martech

MARCH 11, 2025

Plus, we now get feedback faster when AI-powered tools accelerate testing scope by personalizing the content to each buyer’s or browser’s history. This approach delivers personalized, relevant content while introducing prospects to valuable new insights. Test it with your prospect list and web personalization tools.

Whitepaper 103

Whitepaper Customer Journey Transform Customer 103

Martech

MARCH 27, 2025

Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. The platform enables users to activate prebuilt agents and create custom agents that can work together to automate marketing workflows. Processing.

Transform 82

Transform Shoppers Retail User-Generated 82

SmartBrief - Marketing

MARCH 24, 2025

No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event. ” That transformation from “me” to “us” captures the essence of professional service differentiation. And, that comes from brand culture.

CMO 72

CMO Transform Communications Price 72

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. Providing complete customer context is essential to AI delivering on its full promise, and this is what makes HubSpot stand out from other tools in the market. This is the next evolution in AI personalization and quality.

Transform 76

Transform CRM User-Generated Customer Journey 76

Sales Force: CMO

MARCH 17, 2025

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns.

Customer 86

Customer Transform Branding Promotion 86

Use Insider

MARCH 26, 2025

It is built to handle real challenges in customer engagement, like helping customers find what they need, resolving their issues faster, and giving marketers better insights to optimize campaigns. Predictive AI marked the beginning of our journey, helping marketers anticipate customer behavior.

Transform 52

Transform Customer Shoppers Customer Journey 52

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Backlinko

MARCH 25, 2025

With the three Ps as your guide, you can confidently identify a blog niche thats personally fulfilling and financially rewarding. Or providing in-depth tutorials and tool reviews to help the everyday person understand and use AI. Digital Marketing Digital marketing is a high-potential niche.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs).

CRM 94

CRM Transform Whitepaper User-Generated 94

Lynton Web

MARCH 28, 2025

HubSpot offers robust tools to transform operations, inbound marketing , and customer relationships across restaurant portfolios. HubSpot's platform can alter how you attract, capture, and convert potential diners with sophisticated automation that feels personally crafted. Together, it's a powerful combination.

Transform 52

Transform Customer Journey Communications Promotion 52

Lynton Web

MARCH 26, 2025

In fact, it is essential for maintaining strong relationships and ensuring that marketing initiatives run smoothly. Lets dive deep into how email workflow automation can elevate your channel marketing programs, exploring everything from basic architecture to advanced integration techniques.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Set Up

MARCH 25, 2025

With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Explore the biggest shifts in High-tech + Innovation and how marketing leaders can act accordingly. The Personal Touch of Technology In a world driven by algorithms, personalization isn't optionalits expected.

Transform 59

Transform New Technology SEO Branding 59

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. What was once limited to tech giants like Amazon and Netflix is now mainstream.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Lynton Web

MARCH 18, 2025

Switching to HubSpot from Zoho and Zendesk can transform your entire business operations. Marketing campaigns lack service context. Map out all marketing automation workflows , including lead scoring models, campaign triggers, and personalization rules that power your customer engagement. Integration costs keep rising.

Transform 52

Transform CRM Management Communications 52

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. It also enjoys phrases like transform, game-changing, leverage, and optimize. Then, I’ll use AI to spot potential gaps.

eCommerce 79

eCommerce Shipping Transform User-Generated 79

Duct Tape Marketing

MARCH 26, 2025

With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operationsespecially for small business owners and agencies. High-definition marketing creates clarity. Personalization needs data. Forget the org chart.

Transform 61

Transform Copywriting B2C Product 61

Set Up

MARCH 4, 2025

Empathy can help us become better leaders, marketers, workers, friends, and community builders working towards change. Since we work with an array of industries, personalities, and people of different backgrounds, its important that we freshen up our skills in networking and learning constantly.

Transform 59

Transform Fashion Food Place 59

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Key Takeaways Email marketing offers a high ROI, averaging $36 for every $1 spent, making it a cost-effective strategy for businesses.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Welcome Software

MARCH 11, 2025

Are AI agents circling our marketing jobs like vultures, or are you letting the fear (or the misuse of AI) get the better of you? The AI era of marketing is here, folks Not to freak anyone out but things are changing pretty fast in the world of AI. The truth is, AI is definitely impacting your jobs. but for the better. You're safe.

Transform 52

Transform User-Generated CMO Marketing 52

Welcome Software

MARCH 12, 2025

Depending on the maturity of the company, it can either be one person performing the role or a fully outfitted team. Product ops brings together insights from product management, DevOps, and marketing/sales to create a feedback loop and streamline product development.

Product 52

Product Transform Communications Analytics 52

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. His background is unconventional he started his career in forestry before making a pivot into content marketing through a self-initiated podcast where he interviewed marketing leaders.

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Vertical Response

MARCH 1, 2025

Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. Effective personalization, appealing designs, and exclusive offers are essential for maximizing the impact of email campaigns.

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52

Buffer Marketing

MARCH 6, 2025

We’ve also included some guidance on how to use AI to turn it into your own personal Instagram captions generator. " "When you buy from a small business, an actual person does a little happy dance." " "Every time you shop small, a real person does a happy dance." Sound good? Let’s dig in. 

Food 106

Food User-Generated Energy Social Media Marketing 106

Lynton Web

MARCH 4, 2025

Lets explore how to build an effective abandoned cart recovery strategy, covering everything from timing and personalization to advanced technical setups. This involves understanding customer behavior, optimizing the checkout process, and employing targeted marketing techniques to re-engage potential buyers.

Shoppers 52

Shoppers Shipping Non-Profit Transform 52

Welcome Software

MARCH 7, 2025

especially marketers? especially marketers? especially marketers? While there is a time and place for both, you should be leveraging AI in all its forms to work with you, and work hard for you and your marketing. Embrace the assistant-to-agent revolution, and prep for the future state of marketers. we hear you say.

Transform 52

Transform Customer Journey Market Trends Place 52