Hubspot Marketing
MARCH 26, 2025
For my companys video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media , the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base.
Marketing Insider Group
MARCH 25, 2025
Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services.
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Martech
MARCH 27, 2025
Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is not improving. BetterBriefs and research agency Flood + Partners conducted the study, BetterIdeas Global Report, in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA).
SocialPilot
MARCH 28, 2025
We all look for customer reviews when we have to make a big purchase such as a mobile phone or even a skin care product. In fact, close to 75% of consumers read online reviews of a business to find more about them. Thats where review syndication comes in. Review syndication is the process of distributing customer reviews across multiple platforms, ensuring they appear on retailer websites, brand websites, and other relevant channels.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The Marketing Operations Leader
MARCH 25, 2025
In this edition: Easy Breakdown of Marketing Strategy and Planning The Better Way to Get Mentors and a Board of Advisors POLL: The Marketing AI Use Case With The Most Potential Exclusive For Paid Subscribers : How I Got a Multi-Million Dollar Martech/Ops Ask Approved (And How You Can Too) Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper and more at our in-person Marketing Ops Panel in Phoenix, AZ on April 2nd.
Aspiration Marketing
MARCH 24, 2025
There's just so much clutter on the internet nowadays, that its hard to know how to grab people's attention. For that, you need website personalization: a unique strategic approach that customizes your website content according to what the users want and need. Speak to them through the art of personalization. Once they notice that you care about their interests, they want to invest more attention, time, and money in your brand.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
MARCH 28, 2025
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
Martech
MARCH 24, 2025
The four-person marketing team at Tomorrow.io routinely outperforms competitors with teams ten times their size. They don’t possess superhuman abilities and they don’t work 24/7. They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upw
Aspiration Marketing
MARCH 27, 2025
Research shows that effective sales enablement strategies can generate a staggering 49% win rate on forecasted deals. But what exactly is "sales enablement?" It's about equipping your sales team with the resources they need to succeedfrom content and training to the right tools and processes. Whether you're a startup or an enterprise, a solid sales enablement strategy can be a game-changer, driving revenue, boosting efficiency, and creating a winning sales culture.
Hubspot Marketing
MARCH 26, 2025
In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Social Media Examiner
MARCH 27, 2025
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? In this article, youll discover why disruptive storytelling is the key to thriving in todays marketing environment and learn practical strategies for building deeper customer relationships and making content stand out. Why Story is Critical in […] The post How to Use Disruptive Storytelling to Thrive as a Marketer appeared first on Social Media Examiner.
Martech
MARCH 25, 2025
I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. When was the last time you read your organizations email newsletter from the perspective of your email subscribers? When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in
Aspiration Marketing
MARCH 25, 2025
Business Development vs. Sales: Many startups know they need to grow, and they often think sales alone will get them there. But many miss a critical component: strategic business development. Therefore, while Sales is crucial, it's the synchronization with a well-defined business development strategy that fuels explosive growth. Let's explore the key differences that separate the two and how they can work together for sustainable success.
Sprout Social
MARCH 27, 2025
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Backlinko
MARCH 26, 2025
What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Keeping up with all of them takes A LOT of time and effort. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. But each tool has its specialties.
Martech
MARCH 24, 2025
The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026.
Aspiration Marketing
MARCH 26, 2025
Have you ever crafted the perfect marketing campaign only to be met with silence? The problem might not be your message but who you're sending it to. Understanding your target audience is crucial for effective marketing. This blog post will differentiate buyer personas and ideal customer profilestwo powerful tools that can help you pinpoint your ideal customer and amplify your marketing success.
Sprout Social
MARCH 27, 2025
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Hubspot Marketing
MARCH 25, 2025
I often find raw data overwhelming endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also empower me to make better decisions by contextualizing information in a way that raw data just cant.
Martech
MARCH 26, 2025
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
Backlinko
MARCH 25, 2025
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. But most lack any actual data to back up their recommendations. That’s why we decided to do something different. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each win
Sprout Social
MARCH 27, 2025
Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SmartBrief - Marketing
MARCH 26, 2025
Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. Boathouse Groups fourth annual CEO Study on Marketing and the CMO surveying 150 CEOs across diverse industries reveals a troubling disconnect: While chief marketing officers have successfully built stronger relationships with their CEOs and demonstrated increased understanding of business objectives, their perceived ability to drive tangible financial outcomes continues to
Martech
MARCH 27, 2025
Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze. OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement solutions like Braze.
Backlinko
MARCH 26, 2025
If you publish writing, youd be crazy not to use artificial intelligence. Its like telling a carpenter not to use a drill. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the easy way out. We hope the tech will magically automate everything.
Sprout Social
MARCH 26, 2025
Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We have the answer. Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Whether you’re aiming to boost engagement, drive conversions or grow your following, using the right posting times can significantly improve your social media performance.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hubspot Marketing
MARCH 25, 2025
All I have to show from my college days is a questionably long Facebook album titled For the Nights I'll Never Remember, and the People I'll Never Forget. Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It's okay We all have our strengths. Meet the Master Alex Lieberman Co-founder and executive chairman, Morning Brew; co-founder of Storyarb Claim to fame : Launching a newsletter now worth $75M from his college dorm room Lesson 1: When launching a biz,
Martech
MARCH 24, 2025
Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact.
Backlinko
MARCH 26, 2025
If youve ever run an ad campaign, you know that keyword costs can quickly eat up your budget. This is especially true if you’re not strategic about your selections. Of course, you can’t control all the factors that determine pricing. But you can reduce costs by choosing the right keywords and creating experiences that convert. Take digital marketing agency Turn Key Lead, for example.
Buffer Marketing
MARCH 26, 2025
In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.
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