Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Your goal is to show potential customers how your product solves their business challenges. Sales cycles.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Hubspot Marketing

MARCH 5, 2025

The metrics you need should be things that help you understand your customers and your business so you can make data-driven decisions that improve your business. Burban notes that teams can see how marketing channels performed during the period and how successful acquisition/retention efforts were. The key is to track what you need.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

The Marketing Operations Leader

MARCH 3, 2025

6️⃣ Revenue Performance by Customer Segment This shows revenue per customer segment, such as industry - though you can expand it to personas and products. and SMB only $600K, you may want to shift messaging, pricing, or focus. If your CAC is too high relative to LTV, your acquisition model isn’t sustainable.

Transform 130

Transform Customer Acquisition Finance Marketing 130