Sat.Mar 22, 2025 - Fri.Mar 28, 2025

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AI and email marketing: All hype or real game-changer?

Martech

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

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The secret to smarter, faster marketing decisions with AI

Martech

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. routinely outperforms competitors with teams ten times their size.

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How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)

Hubspot Marketing

Who wouldnt want their own personal executive assistant? So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Sounds pretty awesome, right?

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AI-powered martech news and releases: March 27

Martech

Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. The platform enables users to activate prebuilt agents and create custom agents that can work together to automate marketing workflows. Processing.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time. Register now to elevate your marketing game! Webinar Date & Time: April 16th, 2025 @ 12:00 PM CT

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How Citi’s CMO drives differentiation from within

SmartBrief - Marketing

No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event. ” That transformation from “me” to “us” captures the essence of professional service differentiation. And, that comes from brand culture.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Be part of the conversation!

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time.