Sat.Apr 05, 2025 - Fri.Apr 11, 2025

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Augmented reality (AR) and gamification are at the forefront of this movement, transforming passive spectators into active participants.

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