Businesses Grow
SEPTEMBER 16, 2024
At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. I believe I got it right, and the revolution could be coming sooner than I expected. Let’s take a look at what’s going on, and the implications for marketing and our AI future.
Trade Press Services Newsletter
OCTOBER 3, 2024
There’s a generational shift taking place in B2B purchasing. Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.
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Businesses Grow
JULY 17, 2024
The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. It’s the fuel that propels us beyond the mundane and into the realm of the remarkable.
Vertical Response
DECEMBER 21, 2024
Conversion in email marketing means turning email recipients into paying customers. High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Key Takeaways Understanding your target audience through segmentation and behavior analysis is essential for effective email marketing and improved engagement rates.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
Backlinko
NOVEMBER 8, 2024
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
MAY 17, 2024
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce.
SmartBrief - Marketing
JUNE 3, 2024
Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.
CopyBlogger
MARCH 14, 2024
Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.
Aspiration Marketing
SEPTEMBER 30, 2024
Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Ann Handley
AUGUST 29, 2024
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. At first, I don’t even notice her there, sitting still and silent. Or maybe it’s the way she meets my gaze directly when I do.
Trade Press Services Newsletter
DECEMBER 5, 2024
With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.
Sprout Social
SEPTEMBER 12, 2024
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.
Hubspot Marketing
SEPTEMBER 9, 2024
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
SMEI
NOVEMBER 21, 2024
Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. As a decentralized network focused on transparency and user control, Bluesky offers unique opportunities for sales and marketing professionals to stand out.
Buffer Marketing
SEPTEMBER 17, 2024
After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major social platforms for maximum engagement. Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are like clockwork.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Marketing Insider Group
SEPTEMBER 16, 2024
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Social Media Examiner
JULY 25, 2024
Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. UGC is […] The post UGC Strategy: Boosting Visibility and Sales With Customer Content appeared first on Social Media Examiner.
Search Engine Land
JULY 29, 2024
Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.
Aspiration Marketing
JULY 18, 2024
Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? You're not alone. Unpreparedness can sink deals. But don't worry; there's a secret weapon: sales battle cards. These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses.
Calvyn Lee Blog
NOVEMBER 14, 2024
Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about increasing revenue or headcount.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Trade Press Services Newsletter
JULY 11, 2024
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
Hubspot Marketing
JULY 11, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.
SmartBrief - Marketing
DECEMBER 3, 2024
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Buffer Marketing
OCTOBER 23, 2024
When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that , “People are more interested in videos — they’re just more engaging.” Now, that may be true — but it depends on how you define, “engaging.
Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
Marketing Insider Group
OCTOBER 7, 2024
Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.
Social Media Examiner
OCTOBER 15, 2024
Are you ready to take your use of AI to the next level? Wondering how to integrate AI more deeply into your marketing plans? In this article, you'll discover the steps to becoming highly proficient in AI. Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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