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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

There’s a generational shift taking place in B2B purchasing. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Build a Brand Community Gen Z seeks connection and belonging, even in business. Encourage Gen Zers to become brand ambassadors.

Gen Z 324
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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 121
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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers. Why we care: B2B marketing is an interesting place right now. It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more.

B2C 118
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 131
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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Social media should have a place in your B2B marketing plans and budget. 1. Weak U.S.

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Which social media channels should your brand be present?

Rock Content

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115
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Semrush acquires Third Door Media, including MarTech

Martech

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 129