2012 Branding Product 
Trade Press Services Newsletter
OCTOBER 3, 2024
Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Build a Brand Community Gen Z seeks connection and belonging, even in business.
Martech
OCTOBER 23, 2023
Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.
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Marketing Insider Group
JUNE 18, 2024
We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.
Hubspot Marketing
AUGUST 17, 2022
This can happen when businesses focus too much on their own products and services and not enough on what customers are actually looking for. This can happen when businesses become too comfortable with their current products and services and fail to adapt to new trends or technologies. A Focus on the Past, Instead of Future.
Search Engine Land
JULY 17, 2024
In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.
Spiralytics
JANUARY 26, 2023
Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.
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