2012 Gen Z Millennials 
Trade Press Services Newsletter
OCTOBER 3, 2024
While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.
Set Up
SEPTEMBER 10, 2024
Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?
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Neil Patel
AUGUST 30, 2021
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Research Gen Z Culture.
Neil Patel
MARCH 17, 2021
Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.
Hootsuite
AUGUST 30, 2022
How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.
Hubspot Marketing
SEPTEMBER 9, 2024
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Gen Alpha Content Consumption Habits Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. You can download the full report here.
Set Up
SEPTEMBER 3, 2024
For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.
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