Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. ChatGPT is a revolutionary AI technology that has the ability to generate human-like text responses.

Health 202

Health User-Generated Transform Education 202

Hubspot Marketing

APRIL 19, 2023

Brands, particularly brands that relied on influencer marketing, began leveraging Coachella as a pivotal part of their business strategies. In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for.

Influencer Marketing 100

Influencer Marketing Fashion User-Generated Branding 100

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Under the new name, Conversica, the company expanded to other industries in 2015.)

Customer Journey 106

Customer Journey Marketing Automation Platform CRM User-Generated 106

Martech

JUNE 7, 2022

The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. Users who flock first to the Samsung server will get rewarded for being early adopters. Since its start in 2015, Discord has grown to over 100 million active users. What do fans get? Why Discord?

User-Generated 117

User-Generated Digital Marketing Promotion Product 117

Hubspot Marketing

JULY 23, 2024

Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. Shotton, Treharne, and Burnett found that brand names with missing letters were 14% more memorable. This is due to the generation effect.

Promotion 110

Promotion User-Generated Advertising Advertisers 110

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Could you host an event or an Instagram Live where you chat with a thought leader your users would care about?

Gen Z 105

Gen Z Branding PR Marketing 105

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% Product and brand websites 33.3% Product and brand websites 33.3%

User-Generated 82

User-Generated Price Branding Customer 82

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 130

User-Generated SEO Branding Management 130

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. This code is normally generated by the service you are using to measure website traffic. Search engines are web-based services that look for and identify items on the Internet – usually, web pages, images or videos – that best correspond to queries typed by the user.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. Click To Tweet. Click To Tweet.

Law 110

Law Branding User-Generated Millennials 110

Hubspot Marketing

AUGUST 12, 2024

How the Search Landscape Has Changed An entire generation has grown up never knowing a time before Google. When I asked him how SEOs were figuring out how to optimize for Google’s AI Overviews , he reminded me that “there was a time” — October 2015 — “that Google really pushed forward a new format called AMP.” Not sure where to start?

SEO 106

SEO User-Generated Fashion Product 106

Martech

JUNE 26, 2024

Of course, suckering brands into buying programmatic inventory on sites with little or no engaging content is just one flavor of ad fraud and — although estimates of the scale of the problem differ — ad fraud is still eating up huge portions of media budgets. ” How can brands accept this situation? And 4% is still a lot.

Advertising 111

Advertising Advertisers User-Generated Law 111

Search Engine Land

JUNE 6, 2024

This allows Google to assess each related entity and gives Google confidence in the brand, so it awards each entity a kgmid , and a place in Google’s Knowledge Graph – the cornerstone of search and generative AI. The stability of a Knowledge Panel (when it 100% reliably triggers on a brand SERP). Brand search volume.

SEO 121

SEO User-Generated Education Place 121

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 122

User-Generated Price Retail Marketing 122

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads 2015: More than 43 million ads were disabled for using “Trick to Click” ploys.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. White House Uses SEO To Spread The Word 2015: Neither Google nor Bing were showing direct answers.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 26, 2023

Update: Google Says Big AdWords Quality Score Bug Is Fixed 2015: There were widespread reports from Google AdWords users that their keyword quality scores had fallen significantly. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. We have been doing this for years.

Millennials 119

Millennials Gen Z User-Generated Marketing 119

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. Gen Z is 20.67% of the U.S. population. That’s two days.

Gen Z 106

Gen Z Millennials User-Generated Marketing 106

Search Engine Land

MARCH 23, 2023

Google told us so in 2015. Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. RankBrain was the third most important ranking factor. As for the other two? It is content. Microsoft Advertising blocks 1.6

Search Marketers 76

Search Marketers Marketing Marketers User-Generated 76

Rock Content

APRIL 6, 2023

However, as all marketers know, getting the coveted first position is challenging, especially when competing against some of the biggest brands in the world. Ever since the answer box’s inception in 2015, it has become a coveted component of SEO marketing. Fortunately, there’s another option: the Google Answer Box (GAB).

Real Estate 98

Real Estate User-Generated Finance Energy 98

Hubspot Marketing

JANUARY 24, 2023

Pros and Cons of AI Image Software AI Image Generators AI Image Alternatives AI images are the new, trendy way to create visually appealing images of search queries — without the wait. Some of the funniest image results from AI image generators I've seen have been about how bad they are at generating hands. Image Source 3.

Price 136

Price User-Generated Law Marketing 136

Sprout Social

NOVEMBER 14, 2016

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? The process is easy and again, users can connect up to five accounts. How to Add Multiple Instagram Accounts.

Management 105

Management Branding Fashion User-Generated 105

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Optimization score comes to Google Ads app 2020: Also, Dark mode. A new paper suggested they might. Hey, Google Might Still Hate Them!

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Users are loyal to their favorite social media and review sites. Large brands and retailers already have access to such online-to-offline metrics. The ROI was estimated to be around 25x.

Branding 126

Branding Retail Real Estate SEO 126

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google working on fixing data in URL parameter tool.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Apple’s #ShotOniPhone.

Gen Z 141

Gen Z User-Generated Millennials Branding 141

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. This year, I’d love to see two things: First, where is generative AI being used in your stack? Idea generation? And everybody in martech and marketing operations looks forward to the annual Stackie Awards.

B2C 74

B2C User-Generated Customer Journey Education 74

Sprout Social

JANUARY 3, 2017

Early reports showed nearly 100 million daily active users engaging with the feature that closely resembles Snapchat’s own stories function. Both work as a 24-hour timeline to post videos and images where users can share with all of their followers. If you’re a brand, you still might be weary to hop on the Instagram Stories train.

Branding 110

Branding User-Generated Promotion Social Media Marketing 110