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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

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The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. billion in 2016 to $9.7

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. That’s up from 59% in 2016. In the 50- to 64-year-old demographic, 23% say they’re using Instagram, up from 18% in 2016. Instagram age demographics.

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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

She has also partnered with the online fashion retailer Shein to promote their SheinX collection. Launched in 2016, Houseparty was a group-messaging app that allowed video chats and could host up to eight users at a time. embarrassing. OscarsAtHome. WomenOwnedBusiness. ? Joy (30 seconds) - TimTaj. Houseparty.

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How Does the TikTok Algorithm Work In 2022?

Hubspot Marketing

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. And brands have been hesitant to adopt TikTok into their existing social strategy.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. As of 2016 Facebook was processing 2 billion daily searches. Google, Bing).

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