Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 97

Search Marketers Real Estate SEO Marketing 97

Search Engine Land

FEBRUARY 24, 2023

Google revamps Test My Site mobile site speed tool 2019: Test My Site (which launched in 2016) was rebuilt with more features details on a site’s mobile site speed. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. Google Advertises Chrome … On Bing!

Search Marketers 136

Search Marketers Neuromarketing SEO Marketing 136

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

JANUARY 13, 2023

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Google buys Pointy to bring SMB store inventory online.

Search Marketers 128

Search Marketers Non-Profit Marketing Marketers 128

Hubspot Marketing

NOVEMBER 8, 2023

Temporary Retail Space If you're transitioning your business from online to brick-and-mortar, a pop-up shop is a way to simulate the retail experience and gain valuable insights into considerations such as operations and demand. Find out how much promotion might be, and don't be afraid to offer perks! Leverage direct mail.

COS 103

COS Food Transform Direct Mail 103

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Google Goes Live With “In-Stock, Nearby” Mobile Shopping 2010: Google was working with a limited number of retailers but was inviting others to apply to become part of the program.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In January, Afualo saw her account grow from 1.5 As of April 2022, the account has 6.9

Gen Z 120

Gen Z Influencer Marketing Social Media Marketing Finance 120

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 120

Shoppers Retail Finance User-Generated 120

Sprout Social

OCTOBER 16, 2023

Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. However, promotional and entertaining content don’t have to be mutually exclusive. EmmaRupard created several #StudyWithMe lo-fi videos to help promote the new XPS 13 Plus.

Gen Z 119

Gen Z Branding Millennials Transform 119

Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. I could use these points for future flights, but alternatively, I could also use them on car rentals, hotel stays, or purchases with JetBlue retail partners, like Amazon. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Martech

JULY 12, 2023

“That’s mostly organic demand and we haven’t even turned on many promotions yet.” Nine of the top ten retailers, including Walmart and Kroger, have now activated their accounts on Threads, according to the National Retail Federation. Can’t believe it’s only been five days!” What brands have signed up to Threads so far?

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. It’s a key market for us.

Education 106

Education Marketing Strategy Branding Energy 106

Search Engine Land

MARCH 16, 2023

2009: Twitter was promoting Twitter Search. by Warren Lee 2011: Five Late Resolutions For Online Retailers In 2011 by Vic Drabicky 2011: 3 Ways Small Businesses Can Use Social Media To Drive Customer Loyalty by Brooks McMahon 2011: Google Analytics Unveils A New User Experience by Daniel Waisberg 2010: B2B Hubs Or PPC?

Search Marketers 100

Search Marketers Marketing Marketers Customer loyalty 100

Hubspot Marketing

JULY 6, 2018

Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience. Their retail staff spends most of the day on the floor, interacting with customers and immediately responding to their needs. Negative Feedback Loop Examples.

Non-Profit 133

Non-Profit Retail Food Price 133

Markinblog

SEPTEMBER 6, 2021

Today, Amazon has diversified the range of products that it offers to become a leading company in the online retail industry. On 4th September 2018, Amazon reached the $1 trillion market cap to become the most valuable retailer, a position that was previously held by Walmart. Amazon’s sales in 2020 were worth $386.06 billion (+37.62%).

eCommerce 52

eCommerce Finance Retail Shipping 52

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. It was $5 for nothing. You’re thinking, “That’s a joke, right?” According to the survey, 56.7%

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Rock Content

AUGUST 11, 2020

Joni Castorino, director of Oracle Data Cloud, differentiated these approaches in a very didactic way at the Advertising Week New York conference in 2016, defining the 1st, 2nd, and 3rd-party data, respectively, as “mine”, “yours” and “theirs” Let’s look at each of them below. Source: eMarketer.

User-Generated 72

User-Generated Law Transform Logistics 72

Contently B2C

NOVEMBER 23, 2016

To see how email effectiveness differs by industry, Yes Lifecycle Marketing, a Chicago-based marketing firm, analyzed 7 billion emails sent on its Yesmail360 platform during Q3 2016. Emails related to hospitality/travel and retail/wholesale generate solid open rates because consumers can be genuinely interested in the advertising.

Shoppers 52

Shoppers Retail Price Promotion 52

Sprout Social

OCTOBER 19, 2016

In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between. — Save Your Sole (@saveyoursole) October 11, 2016. — Fragrance Direct (@FragranceDirect) October 7, 2016.

User-Generated 99

User-Generated Promotion Price Management 99

Rock Content

OCTOBER 11, 2023

Unsuccessful Case: Gap As an established clothing retailer, Gap sought to rebrand itself following the 2008 Financial Crisis, leading to a sales slump. 2016: A refresh of the Coke logo with a new campaign called “Taste the Feeling” as a way to promote an emotional connection to the brand.

Customer loyalty 52

Customer loyalty Retail Place Advertisers 52

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 104

Retail Advertisers Advertising Analytics 104

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered.

B2C 94

B2C Content Marketing Food Transform 94

Contently B2C

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@onepeloton) October 31, 2016.

Energy 59

Energy Retail Traditional Marketing Branding 59

Contently B2C

JULY 25, 2016

When online fashion and beauty retailer ASOS created a brand advocacy campaign, “Access All ASOS,” with influencer marketing platform Traackr, its goals were to engage its most social fans, inspire authentic mentions, and drive traffic to ASOS.com. The importance of optimization.

Branding 52

Branding Content Marketing Key Performance Indicator Fashion 52

Bannerflow

SEPTEMBER 20, 2018

In an effort to promote the event still further Alibaba set up pop-up shops across 50 shopping malls in 12 cities across China. . Since its beginning, other retailers have bought into the event, with Suning, and Secoo, as well as many more competitors offering massive discounts across their sites. But wait, there’s more… .

Retail 58

Retail Fashion Advertisers Advertising 58

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. Make this pin the best promotion you’re running. Create different promotions for different audience types. is an outdoors and sporting goods retailer. Plan ahead. Use social automation.

Shoppers 95

Shoppers Retail Millennials Promotion 95

Search Engine Land

FEBRUARY 6, 2023

Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection. Yahoo Adds Featured Search Builder Sites Box 2007: Yahoo added a box to the home page in order to promote user-generated search sites. Here’s why.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Rock Content

NOVEMBER 6, 2017

And that, of course, includes the retail extravaganza that is Black Friday. By using keyword research to guide your content, retailers can provide value to stressed shoppers during the holidays and stand out from the ‘ SALE , SALE , SALE ’ barrage online,” added Meg Hogan, chief strategist at marketing agency Stunning Strategy.

Retail 40

Retail SEO User-Generated PR 40

Sprout Social

MARCH 22, 2017

If you have a physical storefront like a retail shop or restaurant , include your geographic location here. If your company has a sister brand, why not promote it in your bio? Promote Your Branded Hashtag. How much value it provides for you however, depends on the amount of work you put into it. Shout Out Your Other Brands.

Retail 111

Retail Promotion Branding Management 111

Duct Tape Marketing

NOVEMBER 30, 2015

As a result, many retailers tried to take advantage of a large portion of employed customers being available at once by offering “One-Day only” sales to kick-start their holiday sales season. Retailers know they will be at their computers. In the United States, Thanksgiving marks the unofficial start of the holiday shopping season.

Retail 31

Retail Shoppers Promotion Product 31

Content Marketing Institute

JANUARY 31, 2018

Following on the remarkable success of its The Message podcast, GE made its highly anticipated return to the medium with LifeAfter , a new sci-fi themed story aimed at promoting the company’s digital twin technology. HANDPICKED RELATED CONTENT: The Art of the Cart: How Retail Brands Can Cash in on Content Marketing. GE’s Lif-e.af/ter.

Branding 110

Branding B2C Logistics Content Marketing 110

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. Creepy -- or great marketing?

Personalized Marketing 143

Personalized Marketing COS Branding Price 143

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. However, TikTok has been testing ecommerce features and I suspect we will see more options for retailers in the future. TikTok is a video platform where users can record videos up to 60 seconds in length. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Adobe Experience Cloud Blog

APRIL 12, 2016

Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox? Soon, those promotional emails on new items and sales will start flooding in. Taco Bell (@tacobell) April 8, 2016. Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer.

Thought Leadership 91

Thought Leadership User-Generated Marketing Marketers 91

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It Promotion, the fourth category of the AI framework, relates to AI for social media. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017.

Analytics 110

Analytics Marketing Marketers Transform 110

Duct Tape Marketing

JANUARY 27, 2017

Pokemon Go, an AR based gaming app, generated huge traction subsequent to its July 2016 launch. As of now, only big brands have been able to leverage the technology for promotion due to the high cost of production. The free-to-play location-based game saw millions engage in the interactivity of augmented reality like never before.

SEO 58

SEO Transform User-Generated Shoppers 58