Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Audrey Fairbrother, marketing manager, Worldwide 101. Click To Tweet.

Content Marketing 104

Content Marketing Thought Leadership Real Estate Copywriting 104

Sprout Social

JULY 9, 2020

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? What is content marketing?

Content Marketing 98

Content Marketing Manufacturing Marketing Marketers 98

Adobe Experience Cloud Blog

JANUARY 14, 2019

In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content marketing. Instead, we’ll talk about how to avoid six pitfalls in your B2B content strategy. It makes sense.

User-Generated 134

User-Generated SEO Thought Leadership Content Marketing 134

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Rock Content

NOVEMBER 21, 2018

Although we can’t offer a slice of pie to each reader (oh, how we wish it were possible), we can offer our perspective on this year’s biggest and best content marketing trends—particularly those we’re most inspired by and thankful for as we head into 2019. Five Marketing Trends to Be Thankful for in 2018. #1:

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

MAY 9, 2019

Content Marketing Courses. Content Marketing Certification by HubSpot Academy. Power your business with remarkable content. This course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. User-generated videos.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Millennials 107

Millennials User-Generated Conversational Marketing Communications 107

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Power Digital Marketing

JANUARY 20, 2019

With an assortment of new tools launching every day in the marketing world, it can be difficult to navigate which ones will work best for you. That’s why we’re breaking down a variety of the top digital marketing tools to use for your business in 2019. Why You Need to Use It: Want to step up your visual content marketing game?

Marketing 40

Marketing Marketers User-Generated Analytics 40

Hubspot Marketing

JUNE 24, 2022

Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Video views. Content marketing. Measuring your marketing performance is essential to stay aligned with those goals. Performance Indicator.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Content Marketing Institute

DECEMBER 27, 2018

What better place to mine for ideas than some of the best video-related sessions at Content Marketing World. From creating videos that people want to watch to finding ideas for those videos to following best practices for social media, here are some of the key takeaways from my favorite sessions about video.

B2C 110

B2C Energy Entertainment Video Marketing 110

Rock Content

JANUARY 7, 2024

To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing. In fact, since 2019, the use of video content has continued to increase by over 90%. What metrics are most important to you?

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Hubspot Marketing

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Video marketing. It's time to add video marketing to your content strategy. Content repurposing.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

NOVEMBER 5, 2019

If you want to launch video-based ads, Facebook also allows you to promote video content or buy in-stream ad placements that appear in Facebook Live videos or longer videos that other users have uploaded. YouTube: If how-tos or video tutorials are part of your content marketing strategy.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Exposure Ninja

JUNE 23, 2022

This article was written and published on 7th July 2019. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. Do I Need to Learn about Digital Marketing?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm. VTubers are taking video marketing to new levels. VTubers Conclusion.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Neil Patel

NOVEMBER 11, 2020

YouTube Annotations used to be the best way to engage users by directly adding links and other content to your video. However, annotations were disruptive and were discontinued and then deleted in 2019. You can add up to five cards to your video with a customized image, text, and call to action.

User-Generated 145

User-Generated Social Media Marketing Analytics Product 145

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing. Sponsored Content.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Base.ai

AUGUST 3, 2020

The Adobe 2019 digital trends report lists customer experience as the top business opportunity of 2020. It comes above video marketing, data-driven marketing, and even content marketing. . But for you to succeed as a marketing leader, you need to make a shift. Demand Generation.

Customer 52

Customer User-Generated CMO Digital Trends 52

Neil Patel

JANUARY 18, 2023

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Is it email? Social media? Online maps?

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? In another example, ahead of the 2019 Emmy Awards, I wrote a post that highlighted takeaways video marketers could gain from Emmy nominated commercials.

Law 22

Law Thought Leadership SEO User-Generated 22

Marketing Insider Group

AUGUST 21, 2019

Whether your brand is already partly established in the minds of your target market or your company isn’t even on the map in its industry, there’s a lot the right agency could add to make your brand more well-known and trusted. Content marketing professionals at your agency will help you to establish the tone of voice your brand should use.

Branding 40

Branding Inbound Marketing Entertainment Energy 40

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. billion by 2021.

Video Marketing 145

Video Marketing Education Marketing Marketers 145

Hubspot Marketing

SEPTEMBER 4, 2019

To help you improve your company's SEO ranking, I've cultivated this list of 11 creative and unique ways to earn backlinks in 2019. They often use comparison websites or articles, like " The 9 Best Free Email Marketing Tools in 2019 " to see what others recommend. The Ultimate Guide to Content Marketing.

CRM 145

CRM SEO Market Trends Branding 145

Bannerflow

JANUARY 8, 2019

As a result, merchants can’t afford to rest on their laurels and expect the same sort of growth in 2019. What trends will dominate e-commerce in 2019? If you haven’t fully defined your sales strategy for 2019, don’t panic. SEO has always been a top priority for merchants and 2019 is no different in that department.

Shoppers 61

Shoppers SEO Shipping Education 61

Rock Content

MAY 5, 2020

Here, you’ll see each of the most effective types of Digital Marketing, their benefits and objectives, along with when and how to use each one of them. Content Marketing. If your brand gives it to them through high-quality and useful content, you will gain their confidence. And Content Marketing is all about that.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 101

Moz

MAY 21, 2020

Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice. Content marketers don't have it easy. Casie Gillette.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Martech

FEBRUARY 19, 2025

They believe the Chinese government could use the app from the China-based company ByteDance to spy on citizens or manipulate public opinion by boosting or burying certain content. In 2019, the Department of Defense banned the app on governmental devices.

Gen Z 121

Gen Z Law B2C Entertainment 121