Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. People are engaging more with the brands they love on social media.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. That’s why I’ve put together this list of the best marketing conferences for 2022. Best Marketing Events Happening in 2022. SMX Series.

Non-Profit 131

Non-Profit Marketing Marketers SEO 131

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Here are my key predictions. . Formalized training for marketing ops.

Marketing 141

Marketing Marketers Advertising Advertisers 141

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

Real Estate 121

Real Estate Branding Fashion Food 121

Internet Marketing Ninjas

NOVEMBER 3, 2022

How should we be doing link building in late 2022 and into 2023? If you own a big brand with a solid following, that linkable asset will likely attract some backlinks on its own. Getting it hot on Reddit or other places that journalists frequent. Link building starts with creating something linkworthy.

Place 110

Place Branding Marketing Marketers 110

Martech

DECEMBER 15, 2022

Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Growth in charities.

Entertainment 87

Entertainment Place Branding Social Media Marketing 87

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 131

eCommerce Key Performance Indicator Promotion User-Generated 131

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Instagram Marketing Benchmarks To Know In 2022. Spreading Brand Awareness with Content Like Videos.

Market Trends 118

Market Trends Marketing Marketers Affiliate Marketing 118

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). In 2022, U.S. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. CTV and cross channel ad surge. “In Live sports.

Advertisers 118

Advertisers Advertising Transform CMO 118

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. It will also see the most investment from video marketers in 2022.

Video Marketing 120

Video Marketing Branding User-Generated Marketing 120

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

Marketing 140

Marketing Marketers Marketing Plan Email Marketing 140

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Digital 2022.

Gen Z 106

Gen Z User-Generated Advertising Advertisers 106

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. A round up of expert predictions for social shopping in 2022. What social media shopping does for brands. The different types of social shopping.

Shoppers 119

Shoppers Retail Shipping Digital Marketing 119

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Litmus

JANUARY 21, 2022

Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place. In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy.

CRM 95

CRM User-Generated Place Product 95

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 115

Gen Z Transform Entertainment Customer Journey 115

Hootsuite

JANUARY 10, 2022

Pinterest users want to discover new products, brands and projects. Pinners are 66% more likely to give new brands a chance — and stay loyal. You just need to get your brand in front of them. New for 2022: Idea Pins. New for 2022: Try on product Pins. They add to the sense of discovery. Pinterest ad types.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs to Inspire You in 2022. Best Website Designs from 2022. Best Website Designs from 2022. Award: Website of the Month (2022), CSS Design Awards. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Best Website Designs from 2021. Image Source.

Place 145

Place Promotion Transform Product 145

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. Moderation, always!

Product 98

Product Branding User-Generated CMO 98

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? Use your emails to: Introduce your brand Inform subscribers of new products See what messaging and email content your audience responds to Share brand news Give discounts and send notifications of sales. … Who doesn't!

eCommerce 120

eCommerce Marketing Strategy Social Media Marketing User-Generated 120

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. With this in mind, brands should prioritize the use of sounds when posting on the platform.

B2C 123

B2C Gen Z Marketing Marketers 123

Duct Tape Marketing

DECEMBER 29, 2021

Small Business Marketing Trends for 2022 written by John Jantsch read more at Duct Tape Marketing. With that bit of housekeeping done, let’s move on to what I view as the top small business trends of 2022. . Brand Purpose takes the place of authenticity. People will make choices based much more on connection with a brand.

Market Trends 99

Market Trends Customer Journey Marketing Marketers 99

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Use Instagram Reels.

Analytics 125

Analytics Management Branding Social Media Marketing 125

Sales Force: CMO

JUNE 6, 2022

Those unforgettable interactions with customers and in our communities that bring your brand to life. That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. Join Connections 2022 Online! Join Connections 2022 Online! Career development.

CMO 95

CMO New Technology Place Customer 95

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 124

Branding Health Customer loyalty User-Generated 124

Rock Content

APRIL 3, 2023

On March 27, the Company released the Effect House Branded Effects – a new solution that allows brands to work directly with TikTok effect creators to produce custom Branded Effects. According to their statement , this release aims to “empower innovative storytelling and expand creative possibilities for brands on TikTok.”

Branding 97

Branding Place Digital Marketing Promotion 97

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. The platform’s 3.1%

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. As of 2022, the creator economy market size is estimated at $104.2

Branding 134

Branding Marketing Marketers Marketing Mix 134

Hootsuite

MAY 16, 2022

But how do you know if your costs are “good” or not in the first place? Bonus: Get the Facebook advertising cheat sheet for 2022. In this case, people interested in coffee, which could mean they follow coffee brands or Pages, have clicked on other coffee ads, or any other kinda creepy ways Facebook gathers intel on us.

Advertising 105

Advertising Advertisers User-Generated Price 105

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Branding 123

Branding Retail User-Generated eCommerce 123

Marketing Insider Group

SEPTEMBER 7, 2021

Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Alongside creating high-quality content, you also need to have a well-thought-out link building strategy in place. With so much of the conversation focusing on why brands need to stop keyword stuffing (true!)

User-Generated 145

User-Generated SEO Health Place 145

Hubspot Marketing

MAY 23, 2022

It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences.

Video Marketing 141

Video Marketing Marketing Marketers Promotion 141

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Litmus Live 2022: Email, elevated. His keynote session at Litmus Live 2022 will be centered around design thinking for your career. Litmus Live 2022: Email, elevated.

Finance 89

Finance Transform Thought Leadership Education 89

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. To help with this, here are three of the most important social media trends to look out for in 2022. Virtual and augmented reality technologies.

Marketing 102

Marketing Marketers Influencer Marketing Communications 102

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 122

Communications Branding User-Generated Customer loyalty 122