Search Engine Land

DECEMBER 27, 2022

This year, we had a brand new ranking system named the helpful content update, and we had two of them. We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2022, so you can visualize the updates over the year. May 2022 core update. September 2022 core update.

Product 97

Product SEO Branding 97

Search Engine Land

OCTOBER 1, 2024

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns. What product messaging and positioning is driving audience interest? Almost everyone has.

Branding 95

Branding PR Price SEO 95

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Hubspot Marketing

JUNE 14, 2022

Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022.

SEO 118

SEO Branding Analytics Management 118

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. April 4, 2022. Virtual Experiences. Patrón Spirits.

Branding 95

Branding Fashion Shipping User-Generated 95

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). So how are customers using social channels to receive support from brands? Social media.

Customer 120

Customer Branding Fashion Promotion 120

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. AI optimization. E-commerce merges with in-store.

Retail 137

Retail Shoppers eCommerce Manufacturing 137

Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage. — Eat Play London (@eatplaylondon) March 2, 2022.

Branding 93

Branding Fashion Transform Shoppers 93

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. 11% of marketers surveyed budget $10K and 20K.

Video Marketing 110

Video Marketing Branding User-Generated Marketing 110

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022. The solution?

Branding 116

Branding Millennials Video Marketing B2C 116

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Branding 120

Branding Advertising Advertisers Retail 120

Hubspot Marketing

JULY 29, 2022

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. In this post, we’ll dive into key personalization trends you should know in 2022. Consumers are seeking more valuable experiences from the brands they engage with. Image Source. Image Source.

Law 139

Law Marketing Marketers eCommerce 139

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. Brand authenticity and brand trust have a major relationship going on. 5 Ways to Make Your Brand More Authentic.

Branding 140

Branding Copywriting Communications Product 140

Hubspot Marketing

AUGUST 22, 2022

In this post, discover essential YouTube advertising statistics you need to know in 2022. Billion USD in Q2 of 2022, a 5% YoY increase. Statista , 2022). Hootsuite , 2022). Hootsuite , 2022). Hootsuite , 2022). Hootsuite , 2022). HubSpot , 2022). Think With Google , 2022).

Advertisers 115

Advertisers Advertising Marketing Strategy Product 115

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Branding 92

Branding Marketing Marketers Influencer Marketing 92

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. AI Productivity Tools 1. We can’t deny AI's cultural renaissance.

Product 117

Product User-Generated Price Law 117

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 125

Product Transform User-Generated Customer 125

Martech

DECEMBER 27, 2021

We are witnessing an increased pace of acquisitions of VR and AR startups, so it’s going to be interesting to see if, and how, brands incorporate AR into their marketing strategy,” Mishra said. co, a new AI-powered marketing platform focused on CPG brands. co, a new AI-powered marketing platform focused on CPG brands.

Customer 144

Customer Transform Shoppers Retail 144

Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). The athletes’ power carried the night for the brand. — Planet Fitness (@PlanetFitness) February 14, 2022. Coming February 2022.

Branding 84

Branding Advertising Advertisers Market Research 84

Search Engine Land

AUGUST 22, 2024

The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search. 1, 2022 to May 31, 2024, which resulted in 41 million search queries and over 83 million impressions. 1, 2022–Nov. 1, 2022–Dec.

Branding 90

Branding Product Search Marketers Marketing 90

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Food products.

Branding 69

Branding Food Entertainment Retail 69

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions.

Gen Z 143

Gen Z Promotion Shoppers Energy 143

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. People are engaging more with the brands they love on social media.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Martech

DECEMBER 29, 2021

In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. In 2022, the deep analytical dive will occur before those messages go out. Businesses understand the value of a positive customer experience in order to maintain brand loyalty,” said Traba.

Retail 125

Retail Shoppers Affiliate Marketing Analytics 125

Hootsuite

JANUARY 10, 2022

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest users want to discover new products, brands and projects. Pinners are 66% more likely to give new brands a chance — and stay loyal. New for 2022: Idea Pins.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Content that reflects your brand’s values and showcases your products/services have the highest ROI on Instagram.

Market Trends 118

Market Trends Marketing Marketers Affiliate Marketing 118

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Other folks on Instagram can tag products too.

eCommerce 131

eCommerce Key Performance Indicator Promotion User-Generated 131

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 138

Branding Customer Journey Fashion Marketing Automation Platform 138

Sprout Social

MARCH 30, 2022

Use Sprout’s 2022 Year in Social report to illuminate opportunities and fine-tune your strategy in a way that resonates with your target audience. Before you dive into the data, keep reading to learn more about the metrics, why they matter and how you can use them to make sure 2022 is your best year yet. Posts published. cocokind. ?

Retail 128

Retail Education Energy Branding 128

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Marketing 141

Marketing Marketers Advertising Advertisers 141

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 115

Gen Z Transform Entertainment Customer Journey 115

Search Engine Land

OCTOBER 31, 2023

The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products.

Product 105

Product eCommerce Promotion Advertising 105

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. In this article, we’ll explore: What social shopping is and why it’s huge for brands. What is social shopping?

Shoppers 119

Shoppers Retail Shipping Digital Marketing 119

Hubspot Marketing

NOVEMBER 4, 2022

Audit product pages. It's also when many companies (including your competitors) begin rolling out numerous deals and discounts on products. Below are nine Black Friday marketing ideas you should consider for 2022. Social media is now becoming where consumers make purchases and learn more about products and brands.

Marketing Strategy 144

Marketing Strategy Shoppers Marketing Marketers 144

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 135

Branding Communications Health PR 135

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 116

Branding User-Generated Shoppers Law 116