Search Engine Land

OCTOBER 1, 2024

This workflow can drive short- or long-term brand or non-brand keyword search patterns. How do I increase the brand search for a new product launch? First, let’s define brand search behavior in the context of digital media and search. What is brand search behavior? What is driving brand search?

Branding 95

Branding PR Price SEO 95

Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). The athletes’ power carried the night for the brand. — Planet Fitness (@PlanetFitness) February 14, 2022. Coming February 2022.

Branding 84

Branding Advertising Advertisers Market Research 84

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Branding 92

Branding Marketing Marketers Influencer Marketing 92

Hootsuite

JANUARY 10, 2022

Pinterest users want to discover new products, brands and projects. Pinners are 66% more likely to give new brands a chance — and stay loyal. You just need to get your brand in front of them. New for 2022: Idea Pins. New for 2022: Try on product Pins. They add to the sense of discovery. Pinterest ad types.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? According to a Mastercard analysis we ran with BCG from October 2022 through January, 46% of U.S. consumer holiday spending occurred between Cyber Monday and Christmas Eve in 2022. Build Long-Term Brand Loyalty. What's Next?

Shoppers 116

Shoppers Gen Z Branding Retail 116

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. And to crowdsource sentiment on your brand.

eCommerce 131

eCommerce Key Performance Indicator Promotion User-Generated 131

Many Chat

JULY 8, 2022

They are a powerhouse tool for getting your content and brand noticed. Below, we’ll discuss hashtags and explore how they can help expand your brand reach. and “What are the trending hashtags in 2022?”. Hashtags give you consistent reach to users who may never have before crossed paths with you and your brand.

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 135

Branding Communications Health PR 135

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. That’s why I’ve put together this list of the best marketing conferences for 2022. Best Marketing Events Happening in 2022. SMX Series.

Non-Profit 131

Non-Profit Marketing Marketers SEO 131

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? But as the perception of marketing ops changes, larger, more established companies will bring on (or promote from within) marketing ops leaders to oversee this vital function. This is an area that’s ripe for disruption and will soon change in 2022.

Marketing 141

Marketing Marketers Advertising Advertisers 141

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

SMEI

JANUARY 12, 2022

There are five key trends that will determine what successful e-commerce marketing will look like in 2022. Let’s take a look at what 2022 has in store for us. Video creatives are extremely important (now more than ever), so marketers will need to add them to the promotional mix if they have not done so yet.

Shipping 130

Shipping Price Marketing Marketers 130

SMEI

JANUARY 12, 2022

There are five key trends that will determine what successful e-commerce marketing will look like in 2022. Let’s take a look at what 2022 has in store for us. Video creatives are extremely important (now more than ever), so marketers will need to add them to the promotional mix if they have not done so yet.

Shipping 130

Shipping Price Marketing Marketers 130

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template.

Social Media Marketing 138

Social Media Marketing Marketing Marketers Promotion 138

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 116

Branding User-Generated Shoppers Law 116

Hubspot Marketing

MAY 23, 2022

It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences.

Video Marketing 141

Video Marketing Marketing Marketers Promotion 141

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. So let’s dive into video marketers' top goals in 2022. Why Video Promotion Is Key.

Video Marketing 122

Video Marketing Marketing Marketers Promotion 122

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

Marketing 140

Marketing Marketers Marketing Plan Email Marketing 140

Hootsuite

JULY 21, 2022

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. These could be: Raising brand awareness. YOY can help you compare months, like how a traffic drop in July 2022 compares to your total traffic in July 2021. That’s a big jump from 68% in 2021.

Promotion 120

Promotion Finance Analytics User-Generated 120

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

Branding 75

Branding PR Food Promotion 75

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. Sponsored posts and branded content. Brand ambassador programs. Instagram Shopping. Subscriptions.

Influencer Marketing 133

Influencer Marketing Promotion Branding Product 133

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Instagram Marketing Benchmarks To Know In 2022. Spreading Brand Awareness with Content Like Videos.

Market Trends 118

Market Trends Marketing Marketers Affiliate Marketing 118

Litmus

OCTOBER 26, 2022

— alemieux (@alemieux) October 26, 2022. — Litmus (@litmusapp) October 26, 2022. — Litmus (@litmusapp) October 26, 2022. For most brands the key is intersectionality: take things personally when it comes to marketing. Are you only doing something because every other brand is doing it?

CRM 102

CRM Email Marketing Finance CMO 102

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Analyze consumer sentiment and brand health. Key features.

Influencer Marketing 121

Influencer Marketing Price Analytics Marketing 121

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. With brands planning significant increases in their CTV ad budget in 2023, the good news is that 86% of consumers are willing to see ads that are relevant to them or entertaining, and only 40% anticipate rejecting CTV if there are too many ads.

Advertisers 101

Advertisers Advertising Branding Entertainment 101

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). per year on average. two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Spiralytics

MARCH 29, 2023

Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. Facebook launched Reels in the US first in September 2021, then globally in February 2022. What are Facebook Reels?

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Hubspot Marketing

NOVEMBER 4, 2022

Below are nine Black Friday marketing ideas you should consider for 2022. Social media is now becoming where consumers make purchases and learn more about products and brands. What We Like: Not only will you generate more revenue online, but you will also draw new social media followers to your brand. billion by 2023.

Marketing Strategy 144

Marketing Strategy Shoppers Marketing Marketers 144

OnPassive Marketing

OCTOBER 26, 2022

It started as a new channel for brands to share their content; now, it is a global phenomenon. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? In the beginning, companies used social media platforms primarily to listen to what customers were saying about their brand.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

OnPassive Marketing

AUGUST 16, 2022

Several brand influencers have taken over social media, making influencer marketing the need of the hour for the brands. So, let us know what influencer marketing is and how we can develop strategies for it in 2022 that could work best for your business. Influencer marketing is not only about promoting a fresh product.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Branding 123

Branding Retail User-Generated eCommerce 123

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs to Inspire You in 2022. Best Website Designs from 2022. Best Website Designs from 2022. Award: Website of the Month (2022), CSS Design Awards. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Best Website Designs from 2021. Image Source.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. As of 2022, the creator economy market size is estimated at $104.2

Branding 134

Branding Marketing Marketers Marketing Mix 134

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. It will also see the most investment from video marketers in 2022.

Video Marketing 120

Video Marketing Branding User-Generated Marketing 120

Marketing Blogo

APRIL 15, 2022

Developing an online business promotion marketing strategy is one step ahead to attaining all your marketing goals and objectives that you have in mind regarding your business. It’s also with a promotion marketing tactics that any business could create brand awareness, online presence, build trust and showcase its product and services.

Promotion 52

Promotion Marketing Strategy Marketing Marketers 52

Litmus

JULY 27, 2022

Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging. It’s never too early to start planning your holiday email marketing.

Shoppers 116

Shoppers Email Marketing Marketing Marketers 116

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. — Delta (@Delta) November 1, 2022. Sprout’s TikTok?

Branding 97

Branding Real Estate Finance Retail 97