Hootsuite

SEPTEMBER 18, 2024

Posts published around 6 am on Sunday, and 8 am on Wednesday and Saturday seem to generate the highest engagement. Best time to post on X (Twitter) Thursday morning (7-9 am) Tweets tend to generate the highest engagement for government institutions on X. How often should you post on social media in government? Facebook: 3.2%

User-Generated 95

User-Generated Social Media Marketing Management Analytics 95

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation. Good B2B web design is about creating a website that looks nice.

User-Generated 98

User-Generated Communications Finance B2C 98

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 67

Social Media Marketing Transform User-Generated Marketing 67

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Surprisingly, content posted after 10 pm on Thursdays and Fridays also seems to generate higher than average engagement. Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2%

User-Generated 92

User-Generated Social Media Marketing Analytics Management 92

Marketing Insider Group

AUGUST 27, 2024

trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

Manufacturing 112

Manufacturing Whitepaper Marketing Marketers 112

Search Engine Land

JULY 2, 2024

A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

illumin

JANUARY 16, 2024

Meta is growing and shifting alongside its user base – evolving to fit market needs. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. per user, per hour by 2025. Understanding Meta advertising trends is essential for marketers.

Advertisers 104

Advertisers Advertising Retail User-Generated 104

Hootsuite

SEPTEMBER 18, 2024

Posts published between 7 and 11 am on Tuesdays and Wednesdays, and 10 am and noon on Fridays seem to generate the highest engagement. Best time to post on X (Twitter) Thursday night (10 pm) and Friday evening (8 pm) Tweets tend to generate the highest engagement for financial institutions on X. X (Twitter): 3% LinkedIn: 2.5%

User-Generated 97

User-Generated Social Media Marketing Communications Management 97

Hootsuite

SEPTEMBER 16, 2024

Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Best time to post on X (Twitter) Tuesday and Thursday evening (6-10 pm) Tweets tend to generate the highest engagement for educational institutions on X. That’s where social media benchmarks come into play. LinkedIn: 1.8%

Education 89

Education User-Generated Social Media Marketing Analytics 89

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Search Engine Land

MARCH 5, 2024

Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). March 2024 core update – bigger than before Today, Google started to roll out its first core update of the year and its first algorithm update of the year – the March 2024 core update.

User-Generated 145

User-Generated SEO Advertisers Advertising 145

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Shipping 111

Shipping User-Generated CRM Promotion 111

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Marketing 130

Marketing Marketers Customer Journey Email Marketing 130

Hubspot Marketing

AUGUST 12, 2024

How the Search Landscape Has Changed An entire generation has grown up never knowing a time before Google. The Evolution of Search in 2024 Rory Hope , Head of EN Growth at HubSpot, echoes Pan’s exhausted excitement. That said, here’s five things SEOs are keeping an eye on in 2024 and 2025. In a HubSpot survey of U.S.

SEO 106

SEO User-Generated Fashion Product 106

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). We expect to see its full potential unleashed on Google Search in 2024. Want to get into the AI-generated answer (or snapshot)?

Real Estate 119

Real Estate Transform User-Generated Customer Journey 119

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. YouTube is a powerful search engine with a large global user base.

Gen Z 97

Gen Z B2C User-Generated Branding 97

Search Engine Land

JANUARY 18, 2024

In 2024, the world of SEO is the exact opposite of easy. Let’s look at five vital SEO business insights in 2024 to help you get a bird’s eye view of what to expect. Just look at all the changes that happened in SEO in 2023 alone – not the least of which was Google’s Search Generative Experience, which can put SEO on its head again.

SEO 116

SEO User-Generated CMO Energy 116

Martech

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. AI summaries and image generators have now become commonplace.

SEO 113

SEO User-Generated Manufacturing Customer Journey 113

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations. Who should produce video for these platforms?

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? The Changing Landscape of Sales in 2024 In 2024, the sales landscape is transforming rapidly, driven by evolving consumer behaviors and technological advancements. Ensuring a smooth, hassle-free experience can significantly boost conversion rates.

Transform 112

Transform Direct Mail Customer Journey User-Generated 112

Backlinko

JANUARY 4, 2024

In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. So if you’re looking to optimize your website in 2024, you’ll love this article. Now let’s talk about SEO trends coming up in 2024. Let us explain.

SEO 111

SEO User-Generated Gen Z Place 111

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. They want customers to continue buying.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Rock Content

JANUARY 4, 2024

At the same time, fewer than 1% of users bother with the second page of results. You can use AI-powered tools such as ChatGPT to choose keywords and generate content ideas. Generative AI: Revolutionizing SEO Approaches Using AI-generated content for blog posts, articles, and e-books will backfire.

SEO 98

SEO User-Generated B2C Branding 98

Rock Content

MARCH 14, 2024

User behavior evolves every day. Alongside this, the new Search Generative Experience promises to completely change the way we interact with the SERP today. And for us, brand owners, marketing, and SEO professionals, it’s impossible not to ask the question: how do we create content that will rank in 2024? And quickly.

User-Generated 105

User-Generated SEO Branding Product 105

Hubspot Marketing

OCTOBER 22, 2024

Why are AI marketing bots so popular in 2024? An AI marketing bot is software that uses artificial intelligence, like machine learning and natural language processing, to generate responses based on user prompts. Why are AI marketing bots so popular in 2024? That’s ChatGPT for marketing. Beautiful AI changes that.

User-Generated 79

User-Generated Marketing Marketers CRM 79

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

User-Generated 120

User-Generated Transform Advertisers Advertising 120

Search Engine Land

DECEMBER 13, 2023

” In 2024, we should expect to see this trend continue but also to become more sophisticated. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. AI summaries and image generators have now become commonplace.

SEO 110

SEO User-Generated Manufacturing Customer Journey 110

Search Engine Land

MAY 21, 2024

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Google visual storytelling advances for YouTube, Discover, Gmail You can now target your potential customers with vertical videos, stickers, and automatically generated animated image ads.

User-Generated 109

User-Generated Shoppers Retail Marketing 109

Search Engine Land

JUNE 18, 2024

Ignite Visibility, a leading digital marketing agency, has released a comprehensive study titled “Marketing Experts Reveal Winning SEO Strategies in 2024.” of marketers plan to increase their SEO spending in 2024, with content marketing receiving the largest share of the budget. Generating new business: 59.2%

SEO 86

SEO User-Generated Digital Marketing Marketing 86

Search Engine Land

MAY 16, 2024

Even without talking about cookies and alternative measurement set-ups, there’s a better path forward for lead gen in 2024. How to qualify users with content. This stage assumes the user has their head around their challenge and is now actively researching solutions to help. How to align the offer and the funnel stage.

User-Generated 101

User-Generated Education Branding SEO 101

Martech

AUGUST 12, 2024

How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big. The Sales Workspace unifies pipeline generation and deal-closing activities, allowing BDRs, Account Executives, and full-cycle reps to prioritize impactful sales actions without navigating across the CRM.

CRM 119

CRM Health User-Generated Transform 119

Buffer Marketing

FEBRUARY 8, 2024

The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024.

Gen Z 114

Gen Z User-Generated Social Media Marketing Analytics 114

Martech

OCTOBER 9, 2024

Status : Beta Applicable HubSpot Hubs : All Hubs Applicable HubSpot Tiers : All Tiers Copilot is available to all HubSpot users at all hubs and tiers. How it helps you This tool accelerates the content creation process by generating first drafts for multiple content types in a fraction of the time.

Product 115

Product Real Estate CRM Transform 115

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Here, we’ll look closer at some of the most talked about and highly anticipated trends coming around the bend in 2024 and discuss some strategies for successfully navigating these changes. Let’s go over some of the possibilities.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024.

User-Generated 100

User-Generated Food Analytics Promotion 100

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 104

Thought Leadership Marketing Marketers B2C 104

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. HubSpot does a lot out of the box for new users, and when you get into the paid features, you’ll be unstoppable.

User-Generated 81

User-Generated Price Marketing Marketers 81