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The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. GenZ is three times more likely than baby boomers to value exclusive experiences.
It found that 20% of GenZ expected same-day delivery and that 60% of them were willing to pay extra for it. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.
Those between the ages of 18–24, mid-range GenZ, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the GenZ cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the GenZ cohort at 18–29 years old.
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.
The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Whether institutions were interacting with future freshmen’s posts or granting them the ever-coveted repost on their own page, higher education brands reaped the benefits of the post-acceptance excitement. ursinuscollege.
Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Zippia) 60% of TikTok’s audience comprises GenZ users. of their advertising budget to branding.
B2C marketers seek buy-in from individual consumers while B2B marketers engage with decision-making teams’ brands. These tactics can help marketers increase customer lifetime value and overall brand loyalty by speaking more effectively to their needs. This helps brands craft better customer experiences and reduce churn.
Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?
Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.
until 2026? Collaborate with other professionals and brands Working with other professionals and brands in your industry allows you to learn from their experiences and gain new insights into marketing strategies and tactics. Look for businesses and individuals who complement your brand and its values.
billion by 2026. It boosts brand recognition. Successful marketing campaigns lead to a strong and recognizable brand identity for educational institutions. Social media channels are extremely popular among millennials and GenerationZ, the members of your target audience. What is the whole range of benefits?
As interest in video game advertising continues, it opens up even more possibilities for marketers looking to promote their brands within the vertical. billion in 2026, at a CAGR of 2.5%. Similarly, 52% of UK media buyers’ clients are requesting that money be spent on in-game marketing compared to 33% in the US.
For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Media Tool ) Brand loyalty.
According to information from Statista, GenZ is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason GenZ visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.
While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!
In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3
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