illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertisers Advertising Gen Z 80

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. The global resale market is estimated to grow to $350 billion by 2027. Follow @illuminHQ

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 123

eCommerce Gen Z B2C Shoppers 123

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 billion people will be reachable through social media advertising by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. This focus on authenticity has become a key factor for brands , as relatable content creators often deliver more impactful results than traditional advertising approaches.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. growth per year until 2027. Source: DigitalCommerce 360. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135