Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. By 2027, that figure is expected to balloon to $500 billion. We answer everything from which platforms and trends have the most potential, to actionable advice brands should follow when scaling a program. What is the creator economy?

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

illumin

AUGUST 27, 2024

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. billion by 2027. Growth in Live Video.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 123

eCommerce Gen Z B2C Shoppers 123

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion people will be reachable through social media advertising by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116