Remove 2027 Remove Branding Remove Promotion
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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. billion by 2027. It’s where you showcase your brand, share company updates and connect with your audience. Sponsored Content: Promote organic posts to a wider audience.

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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Google’s algorithm favored its platforms, such as AI Overview answers (with no links back to small creators), websites with established brands and forums like Reddit and Quora, regardless of the quality of content.

Transform 110
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Fortunately for influencers, creators and brands, that turned out to be completely wrong. By 2027, that figure is expected to balloon to $500 billion. We answer everything from which platforms and trends have the most potential, to actionable advice brands should follow when scaling a program. What is the creator economy?

Gen Z 97
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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. Brand consistency is likely to become even more important as generative search expands.

SEO 98
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. This approach helps maintain brand visibility throughout the longer B2B sales cycle.”

eCommerce 127
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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. The global resale market is estimated to grow to $350 billion by 2027. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98
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March Madness advertising: why brands are scoring big this season

illumin

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.