Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. Why some brands think influencer marketing doesnt work There is plenty of proof that influencer marketing works.

Branding 77

Branding Influencer Marketing Product Product Marketing 77

Martech

OCTOBER 18, 2024

billion by 2027. Lead lists: Organize and manage your leads into different lists for easy tracking and follow-up. Influencer content is key during consideration: About 67% of buyers who know about B2B influencer marketing say it is crucial when weighing their options in the IT buying process.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. Eventdex unveiled an AI assistant built into its event management app.

Transform 69

Transform User-Generated Law Communications 69

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2 If the platform of choice for some top creators goes away, the jobs that support creators could also be in jeopardy.

Customer Acquisition 131

Customer Acquisition Influencer Marketing Promotion Advertising 131

Digital Marketer

NOVEMBER 26, 2022

billion people used social media in 2021, which is expected to rise to nearly six billion by 2027. Customer feedback and reviews are great as they can help with customer experience management. Additionally, responding to positive and negative reviews can also help you manage the perception of your business. Image by Statista.

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketing 85

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. The automated system allows brands to find potential influencers and streamers by specific criteria, such as categories, tags, or location. From there, you can set up a sponsorship package that fits your marketing goals using the platform’s analytics tools.

Advertisers 106

Advertisers Advertising User-Generated Promotion 106