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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation has largely been marketed a pre-sales enabler. Marketing Automation'

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4 Fresh Ways to Think About Targeting on Social

Sprout Social

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. That’s gold.