Remove Acquisition Marketing Remove Marketing Strategy Remove Personalized Marketing
article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

article thumbnail

8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Other estimates say it can cost anywhere from five to 25 times more.