Remove Advertisers Remove Digital Marketing Remove Outbound Marketing Remove Price
article thumbnail

How to Take Your LinkedIn Campaigns Beyond ABM

Customers.ai

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. The good news is these advertising platforms still can do some amazing things when used properly.

article thumbnail

What Is Marketing — And How to Get It Working for You

Exposure Ninja

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Marketing: What It Is and 4 Ways To Boost Your Business

Rock Content

At the time, marketing was still in its infancy, and most theories concerned manufacturing physical products. Over time, the 12-component mix was refined and eventually, the four Ps of marketing emerged: Product Price Place Promotion Product We often use the phrase “products and services” when discussing what a company sells.

article thumbnail

How to Create a Better Lead Nurturing Strategy for X-Ray Contacts

Customers.ai

Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. Similarly, in the world of digital marketing, we don’t push for a sale at the first interaction. Imagine meeting someone for the first time.

article thumbnail

Founder’s Story: The Origins of Customers.ai

Customers.ai

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 122
article thumbnail

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life

Duct Tape Marketing

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead?

article thumbnail

What Are the Different Types of Marketing?

Exposure Ninja

Traditional marketing refers to marketing that is done offline — in magazines, newspapers, on TV and the radio, at events or in the form of billboards and posters in public spaces. Digital marketing occurs online through your business website, search engine ranking, social media and adverts. Of this total, 4.7