Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 105

Transform eCommerce Non-Profit Advertising 105

Businesses Grow

MAY 30, 2023

The seed of amazing The RISE community is dedicated to learning about the future of marketing and it’s populated by many global subject matter experts. Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand?

Copywriting 144

Copywriting Direct Mail Marketers Marketing 144

TechWyse

MAY 3, 2023

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing. It was essential for businesses looking to improve their SEO strategies.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Rock Content

APRIL 12, 2024

They’ve changed the game for how brands connect with their audience, offering fun and dynamic ways to share content. Get Social: Use platforms like TikTok and Instagram Reels to show off your brand’s personality to a wider crowd. Contextual advertising is becoming more important as an alternative to cookie-based targeting.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Do your research You need to be aware of the market conditions to allocate the right marketing budget. What is your current brand perception?

Social Media Marketing 135

Social Media Marketing Marketers Marketing Influencer Marketing 135

Search Engine Land

MARCH 6, 2023

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. This article will look at ‘link in bio’ platforms from an SEO perspective. But, are they good for ranking in search engines?

SEO 98

SEO User-Generated Branding Analytics 98

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Influencer marketing will still be a key lead/revenue driver.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Search Engine Land

FEBRUARY 16, 2024

Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? You can’t start optimizing your marketing until you have covered the basics. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 Ssponsored brands video targeting.

Marketing Strategy 131

Marketing Strategy Shoppers eCommerce Advertising 131

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. And in 2022, 30% of consumers now report influencer recommendations are one of the most important factors in their purchasing decisions, compared to 27% for recommendations from friends or family.

Gen Z 122

Gen Z Millennials Retail Price 122

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Sachs Marketing Group

DECEMBER 18, 2023

AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns. In return, businesses gain valuable insights directly from their audience, enabling them to tailor marketing strategies more effectively.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Hubspot Marketing

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Master SEO.

SEO 143

SEO Advertising Advertisers Promotion 143

TechWyse

MARCH 1, 2022

Email marketing has proven to be an extremely effective method of reaching and retaining customers. As long as your campaign is targeted and intentional, you can expect to increase brand awareness and improve sales. This is especially important for smaller businesses, as their marketing budgets might be a bit tighter.

Email Marketing 52

Email Marketing SEO Digital Marketing Marketers 52

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing?

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Write a minute-long advertisement script about [product, service, or company]." Create an advertising campaign about [company, product, or service] targeting [target audience]. What marketing channels have the highest ROI?"

Marketers 145

Marketers Marketing Analytics Influencer Marketing 145

Hootsuite

JULY 7, 2022

Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help.

Influencer Marketing 111

Influencer Marketing Health Price Promotion 111

Hubspot Marketing

APRIL 5, 2023

Creates a hostile environment between sales & marketing. Where the classic conflict of “marketing is sending us garbage leads” and “ sales can’t close deals ” results in tremendous inefficiency. Damages brand perception among research-stage buyers. Audio Channels: Podcasts, interviews, radio advertising.

Inbound Marketing 127

Inbound Marketing Whitepaper Real Estate Non-Profit 127

Jeff Bullas

JANUARY 30, 2023

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Digital Marketer

DECEMBER 19, 2022

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Social & influencer marketing.

Transform 83

Transform eCommerce Retail Entertainment 83

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Worksheet: Social media brand crisis retrospective worksheet. Advertising on Facebook.

Social Media Marketing 123

Social Media Marketing Price Marketers Marketing 123

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. You can also search for ideas from your ideal keywords through an SEO tool like Ubersuggest.

Marketers 145

Marketers Marketing Influencer Marketing User-Generated 145

Exposure Ninja

OCTOBER 16, 2023

Print Print marketing refers to any marketing material that’s printed, including: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Being featured in a magazine or newspaper article.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 130

Gen Z Entertainment Transform User-Generated 130

Neil Patel

DECEMBER 13, 2022

68% of companies surveyed said they are increasing their SEO budget. The number 1 response on why they are making this is shift is because they said it provides a higher ROI than paid advertising. 11% said they would maintain their SEO budget going into 2023. Which is true … it just takes longer to see results.

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Marketing Insider Group

APRIL 12, 2021

Paid media consists of any type of advertising. Unfortunately, this is what most people think marketing is all about. Influencer marketing. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. Owned media is the foundation of content marketing. Retargeting.

User-Generated 143

User-Generated Thought Leadership Content Marketing SEO 143

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Much older laws continue to place limits on what is considered acceptable marketing. GDPR analogs. Other duties.

Law 139

Law Pharmaceutical Marketers Marketing 139

Sprout Social

AUGUST 14, 2018

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? Why Do Brands Use Facebook Stories? As a marketing strategy, Facebook has a solid track record. Be Brand Focused.

Branding 93

Branding Real Estate User-Generated Promotion 93

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

MARCH 5, 2021

Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data?

Influencer Marketing 122

Influencer Marketing Advertising Advertisers Analytics 122

Neil Patel

MARCH 22, 2021

How Can Brands and Marketers Use Dispo? Dispo’s great for brands and marketers who want to build an authentic brand presence across social media. You can’t use Dispo to advertise the same way you promote on other apps. Focus more on you, the person behind the brand, rather than your company.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Neil Patel

NOVEMBER 1, 2021

The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. Influencers are popular individuals on social media and other content-sharing platforms who leverage their substantially large followings to promote certain brands and lifestyles.

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Buffer Marketing

SEPTEMBER 26, 2024

ICYMI by Lia Haberman Lia Haberman teaches influencer marketing at UCLA and writes a kickass marketing newsletter. Creators on Air Passionfroot is a tool to help creators do more brand deals. The Meta Blueprint is a great marketing resource for anyone who’s dipping their toe on Facebook, Instagram, or Threads.

Thought Leadership 75

Thought Leadership Social Media Marketing Marketers Marketing 75