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Digital Marketing Acronyms Defined

SMA Marketing

It also stretches into email and social media marketing and some other activities you might need to do. HubSpot’s marketing software platform is a COS, where you can access several different pieces of content with different purposes. KPI KPI stands for key performance indicator.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. But be careful. But here’s the thing. Clear data.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Social media marketing These days, consumers expect brands to have an online presence — so if you haven't already, sign up for a business profile on a few social media sites. Online advertising One of the biggest benefits of online advertising is that it's often cheaper than traditional advertising.

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10 Benefits of Hiring a Digital Marketing Agency

Sachs Marketing Group

When you hire a digital marketing agency, you’re not just getting an expert in one field; you’re getting a team of specialists in various areas like SEO , social media marketing , and PPC advertising management. Take, for instance, your social media campaigns. Think about it.

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20 Technical Skills Every Marketer Needs

Hubspot Marketing

Social media marketing. Search engine optimization (SEO). Search engine marketing (SEM). Social media management. SEO/SEM knowledge. Social media. Email marketing. Digital media testing. Identifying key performance indicators. SEO/SEM marketing.

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. Also, it should comprise strategic action plans for SEO, content marketing, social media, email marketing, and more.

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How to Manage a Marketing Budget Efficiently: 4 Helpful Tools

Rock Content

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment.