Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. Lead Magnet Examples for B2B Marketers.

Whitepaper 144

Whitepaper Marketing Plan Thought Leadership Education 144

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Some examples include: Content marketing. Direct marketing. Step 2: Create your marketing plan. The whole point of lead generation is to generate leads that close!

B2C 87

B2C SEO Education Content Marketing 87

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Of course, CMOs can consult on specific needs. Growth driver.

CMO 126

CMO Non-Profit Transform Advertising 126

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Neil Patel

OCTOBER 8, 2020

I’ve worked on plenty of marketing campaigns, and I can tell you that it’s easier to hit your goals when you can streamline your tasks and manage deadlines. So today, I’ll show you how to create your marketing calendar. Every task in your marketing calendar should revolve around attracting your target audience.

Transform 145

Transform Marketers Marketing Millennials 145

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). What do you want to get out of your marketing plan?

B2C 84

B2C Marketers Marketing Price 84

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types.

Transform 109

Transform Marketers Marketing CMO 109

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Augmented Reality For B2B Marketing in 2011?" Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 65

Telemarketing B2C Inbound Marketing Customer loyalty 65

Rock Content

APRIL 27, 2020

Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. It’s, therefore, the practice of using technology to improve the execution of your marketing strategy. From this, you can define the channels and the actions that will be enhanced by Marketing Automation.

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Marketing Insider Group

OCTOBER 26, 2010

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

Telemarketing 73

Telemarketing Outbound Marketing Customer loyalty B2C 73

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Share your thoughts, post a comment.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Rock Content

APRIL 21, 2020

Being able to correctly position efforts and investments will give managers a better vision of how the team is performing and impacting the profits. But if Sales and Marketing are a great part of the expectations you sell to your audience, then they can become a better fit. appeared first on Rock Content. Take a look!

Customer 52

Customer Non-Profit Customer loyalty B2C 52

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). But if it is done right, this approach can mean better results and accolades for you and your management team. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Thanks for the comment!

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Crisis Management is a huge opportunity. This Tweet from Cecily Kellogg says it all: “What I learned at #Blogwell, and why I’m no longer advocating sponsored posts.

Telemarketing 74

Telemarketing Customer loyalty B2C Marketing Mix 74

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 105

Content Marketing Whitepaper eBook B2C 105

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. Rob Urbanowicz Dec 11 2010 Great points Michael.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! If not, assume you are the only reason.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Telemarketing 80

Telemarketing Customer loyalty B2C Inbound Marketing 80

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

AUGUST 24, 2010

About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian.

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

JUNE 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being (..)

Telemarketing 65

Telemarketing Customer loyalty Inbound Marketing B2C 65

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. I started in sales, then moved into product management with P&L responsibility. Then ran marketing for 2 firms. So…Demand Generation cannot stop at the sale.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Marketing Insider Group

NOVEMBER 1, 2010

When you accept that social media is more than “just another marketing channel” you can begin to see what you get when you combine “interruption” and “distraction.” Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix 75

Marketing Mix Telemarketing Customer loyalty Thought Leadership 75

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75