Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 115

CRM User-Generated Analytics Marketers 115

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. How Financial Services Companies Build Relationships Through Content. Conclusion.

Education 106

Education Marketing Strategy Branding Energy 106

Content Marketing Institute

NOVEMBER 8, 2018

White paper. Basecamp, which sells project management software, struggles with user intent except for navigational searches referencing its brand. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Decide whether to focus on existing or new content pages.

SEO 93

SEO Whitepaper Shipping B2C 93

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 cjablonski : Marketers must manage and engage relationships with buyers. shannan0 : More than 50% of marketing teams can’t track sales stats. . Buyers want a 1-1 relationship. .

Management 91

Management Whitepaper B2C Education 91

Adobe Experience Cloud Blog

MAY 30, 2010

If you aren’t already incorporating high-quality, relevant content for customers into your B2B marketing strategy, now is the time to do so. B2C websites may be able to focus content solely on product information. Take lead management to the next level. Providing sales insight.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketers 84

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. White Papers.

Whitepaper 144

Whitepaper Content Marketing eBook Marketers 144

TechWyse

MARCH 8, 2023

Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars. A content strategy ensures you get a higher ROI on your efforts.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Neil Patel

APRIL 2, 2021

People are busy, and there’s a lot of content out there competing for attention. As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. However, the right content can significantly shift purchasing decisions. Not at all. Likely not.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 105

Content Marketing Whitepaper eBook B2C 105

Marketing Insider Group

DECEMBER 1, 2010

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? I especially was glad to see content programs listed under your insight-driven marketing comment. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

JULY 9, 2024

Developing a successful B2B brand campaign strategy includes setting clear, measurable goals, selecting the appropriate marketing channels, and managing your budget. High-quality, authoritative content, like case studies, whitepapers, blog posts, and videos, is crucial for B2B campaigns.

Branding 89

Branding Whitepaper B2C Finance 89

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

Content Marketing 100

Content Marketing B2C Marketers Marketing 100

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Where are our ideal customers located?

Whitepaper 64

Whitepaper User-Generated CRM Thought Leadership 64

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

Marketing Strategy 124

Marketing Strategy Content Marketing Whitepaper Customer loyalty 124

Marketing Insider Group

JANUARY 11, 2021

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Campaign management. B2B marketing. Content creation. Not your typical marketing conference.”. Take Your Content Marketing Strategy to New Heights.

Digital Marketing 26

Digital Marketing Transform Logistics Marketers 26

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. hot lead management.

Telemarketing 77

Telemarketing Marketers Marketing Customer loyalty 77

Dana Nicole

JANUARY 27, 2021

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? Eric Hoppe, Crowd Content Media Inc. If you’re not, you’re likely to not see great results.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketers 52

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. What do you want to accomplish with your marketing efforts? Develop and manage the overall marketing process.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. He has demonstrated success in the creation and active management of aggressive marketing and sales plans.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Martech

AUGUST 10, 2023

We have discovered a compelling answer that may hold the key to success for content marketers. We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week.

Whitepaper 98

Whitepaper B2C eBook SEO 98

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. You may get lucky and strike gold with this approach.

Whitepaper 91

Whitepaper User-Generated Analytics Inbound Marketing 91

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 144

Content Marketing eBook Marketers Marketing 144

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. Provide valuable content. And that social segment is key.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. Picking your content channels. A successful content marketing strategy is one that has a clearly defined audience.

Whitepaper 93

Whitepaper Key Performance Indicator Promotion Analytics 93

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Welcome Software

MARCH 29, 2022

An editorial calendar is a long-term timeline for planning and executing your content marketing strategy. Closely related to other planning tools like publishing schedules and content calendars, an editorial calendar often serves as the primary or master calendar from which more detailed plans are derived.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. Choose the right influencers to meet your goal.

Influencer Marketing 108

Influencer Marketing Branding Whitepaper Thought Leadership 108

Scoop.it!

DECEMBER 19, 2023

Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. To achieve this, consider implementing a responsive website design, which means how your content appears depends on the device your audience uses. The generic holiday messaging likely won’t be effective. So, what will? Consider the strategies below.

Marketing Strategy 95

Marketing Strategy Gen Z Whitepaper Marketers 95

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Content Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Lynton Web

JUNE 8, 2023

When you know how your content performs, you can add content to topics that garner interest and get rid of content that doesn’t. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. There are also tools that can manage your URLs for you, speeding up the process.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64