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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

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How to protect customer trust when using AI

Martech

This type of uncertainty isn’t just a B2C problem. Dig deeper: How to transform customer experience with AI 2. ‘Is This human element of thought leadership is precisely what’s missing from much of the AI-driven content out there. Is this content authentic, or just AI-generated fluff?’

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The Real Cost of Sending Bad Email

Adobe Experience Cloud Blog

One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. Email Marketing b2b B2C'

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