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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 117
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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. I’m here to tell you you’re missing something.

SEO 98
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Link building services to watch in 2024 by Admix Global

Search Engine Land

Link building is more relevant than ever in SEO today. A reputable link building agency can help boost your SEO performance by using innovative approaches with proven results. To get quality, relevant links and enhance your backlink profile to help you achieve your SEO goals. And it’s not just about quantity. Digital PR.

PR 94
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Using SEO-based research and keywords to optimize content for high ranking on SERPs. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Optimization.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Paid Search is Taking Up More Real Estate.

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. But I made myself do it. Use established channels to support experiments on new ones.

B2C 90
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Show off that you’re a small company

Ariyh

If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that your company is small (or even that it’s just you alone). Not ready for the full set of professional tools? You can easily start off with their free version.