Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Exposure Ninja

OCTOBER 16, 2023

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Search Engine Optimisation (SEO) Search engine optimisation is any action you take to improve where your website appears in search results on search engines. Impressions Impressions are the number of times a social media post is displayed to users.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

NOVEMBER 18, 2010

We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Tools and processes that allow you to stand toe to toe with the CFO and prove what marketing campaign (email, adwords, seo, print etc etc) works is a key to success for marketers.

Inbound Marketing 81

Inbound Marketing Customer loyalty Telemarketing Marketing 81

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 65

Energy Telemarketing Shipping Customer loyalty 65

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. After all marketing is as effective as the sales can be generated. Websites are store fronts.

Marketing 78

Marketing Marketers Manufacturing Telemarketing 78

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 56

Energy Telemarketing Shipping Customer loyalty 56

Marketing Insider Group

JUNE 4, 2010

The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well). Your link mentions that users who are looking for help do not come to your website looking for a brand experience. Best, Michael Larry Kunz Jun 4 2010 This is great, Michael.

PR 76

PR Marketing Mix Telemarketing Inbound Marketing 76