Branding Conversational Marketing Millennials New Markets 
Content Marketing Institute
OCTOBER 24, 2018
Conversational marketing. Conversational marketing is nothing new. Another study claims that 40% of millennials say messaging apps are their preferred means of customer service and purchase help. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.
Hubspot Marketing
MARCH 8, 2021
As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.
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