Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Martech

APRIL 5, 2022

McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Catalyst ) Diverse companies are 70% more likely to capture a new market audience. McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Heat Test Report ). Heat Test Report ). Audience acquisition and loyalty.

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 133

Gen Z Product User-Generated Millennials 133

Hubspot Marketing

OCTOBER 24, 2022

Fostering relationships with your customers and increasing brand loyalty. Out of the marketing executives who said they're changing their goals in 2023, 19% report 'fostering relationships with customers and increasing brand loyalty' to be their new top priority. Advertising your products or services.

Gen Z 95

Gen Z Millennials Transform User-Generated 95

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Girl Power Marketing

AUGUST 9, 2021

Emerging Brands Challenge the Stalwarts. While disruption is often the goal with emerging brands, many are satisfied with simply carving a niche for themselves. Regardless of their end goals, emerging brands will continue to challenge legacy CPG brands. Increased Private Labeling. Omni-Channel Shopping.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52