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How to Make Your Brand Stand Out When Amazon's Your Marketing Competitor

Hubspot Marketing

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. Customers can get almost anything they want in one place. Better ads, trust, safety?

Branding 111
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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Neil Patel

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. How Can BOPUS Benefit Your Brand? When consumers subscribe to your online channels, you have more opportunities to send promotional content or advertise deals through the mobile app.

Shoppers 132
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TikTok Shop: What It Is, How to Launch One & How to Market One

Hubspot Marketing

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. 2023, but it holds great potential for brands.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

Within months of launching our first product, fake and inferior versions popped up all over the place. Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand. I also pay monthly to protect my brand using RedPoints. It becomes a race to the bottom.

Product 117
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Successful events start with social

Sprout Social

This is something your team does so well, which is why we always ask for your input, but can be an intimidating place to start. Alysha: Let’s talk about promotion. We rely on different channels to promote our experiences, obviously this includes social. Alysha: When we build an event, we’re building it for a defined audience.

Logistics 127
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Distribution Channels: What They Are, Types, & Examples

Neil Patel

One example is brands that promote products online but don’t deliver them directly to customers. In intensive distribution , the manufacturer tries to place their product in as many sales outlets as possible. This type of sales is common in the beauty segment, with brands like Avon and the Brazilian Natura.

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Your Guide to Maximizing B2B Event Marketing Success

Marketing Insider Group

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.