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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 97
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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Here are five guaranteed strategies to get you started in the right direction.

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How to Do Niche Marketing For Tiny Audiences

Neil Patel

Does your brand operate in a niche with a small audience? That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands.

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How to Find and Reach Your Target Audience

Lynton Web

Research your competitors' marketing strategies and the audiences they target. Look for gaps or underserved segments in the market that you can focus on. Email Marketing : Segment your email list based on your target audience's characteristics and interests. Who are your competitors targeting?

Fashion 59
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How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. How to Build an SMB Content Strategy.

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How to Build an Ad That Grabs Attention in 2 Seconds or Less

Marketing Insider Group

With customer interactions occurring increasingly on the internet, the amount of time that brands have to capture attention in an advertisement is incredibly small. In fact, even low amounts of attention bring returns for a brand. Good thing marketers have 2.5 Customer attention is finite and fleeting. seconds by desktop users.