The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020.

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

APRIL 29, 2025

But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. Tim Hanson , CMO at Penfriend, calls this the understanding gap.

Price 111

Price CMO Marketing Marketers 111

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications 77

Communications CMO Transform Customer Journey 77

Sprout Social

APRIL 29, 2025

The entire customer journey happens on social. One CMO recently told me their top priority when selecting a social media management platform is finding one that equips every team across their organization with real-time intel on customers, products and competitors. Social media has become the epicenter of culture.

Transform 111

Transform CMO Marketing Mix Customer Journey 111

Hubspot Marketing

OCTOBER 22, 2024

AI tools can track the entire customer journey across different channels and touchpoints. So, you get clarity on how customers make buying decisions and what nudged them forward in the marketing funnel. Instead, AI reporting brings deeper insights through advanced attribution models. I get it: reporting is a chore.

Analytics 123

Analytics Transform CRM Marketing 123

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 77

CMO Customer Journey Transform User-Generated 77

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Hubspot Marketing

FEBRUARY 25, 2025

DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 87

Transform Marketers Marketing Gen Z 87

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Editorial Director. Why we care. Read more here.

CMO 112

CMO Non-Profit Customer Journey Advertisers 112

Hubspot Marketing

JANUARY 4, 2021

While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones. There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customer 145

Customer Transform CMO Retail 145

Martech

APRIL 20, 2022

Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources.

Transform 98

Transform Customer CMO Customer Journey 98

Adobe Experience Cloud Blog

MARCH 10, 2015

Marketers Don’t Create Customer Journeys…Customers Do. When we are on the receiving end of real-time information from customers , and from events around the world, marketers can’t afford to be last. Why would someone think it any different in interacting with customers?

Thought Leadership 134

Thought Leadership Customer Journey CMO Marketing 134

Martech

JUNE 8, 2023

Throughout several keynotes, Salesforce demonstrated how users of its suite will be able to generate refined audience segments, create individual customer journeys and perform many other tasks by using natural language prompts within the course of normal workflows. Also pictured, Erin Pryor, First Horizon Bank CMO.

Customer Journey 109

Customer Journey User-Generated Shipping CMO 109

Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

This means reaching customers at the right time on the right channel with the right message that speaks to them. But it has also reinforced a belief that customer journeys are predictable and follow a linear path. This is a great place for marketers to be—the driver’s seat!

Transform 134

Transform Thought Leadership CMO Marketing 134

AWeber

DECEMBER 19, 2022

Optimizing the customer journey. The first place you’ll see them is in transactional emails like real-time order tracking and shipping statuses, product ratings and reviews, appointment scheduling, and subscription and account confirmation.”. Understanding your customer’s changing needs during a recession.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Martech

SEPTEMBER 16, 2022

sign up for a newsletter, place an order, ask for more information, etc.). Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. Support and service teams: Content helps reduce the number of inbound support requests by proactively addressing common customer questions and issues.

Content Marketing 137

Content Marketing Customer Journey Marketers Marketing 137

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. What are the components of a personalization engine? And yea, we know.

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 90

CMO Key Performance Indicator Customer Journey Marketing Strategy 90

Adobe Experience Cloud Blog

APRIL 16, 2015

One of the consistent drum beats during Summit was the concept of engagement marketing—a strategy based on building valuable, personal relationships with customers through messages that resonate in the right place, at the right time. Sanjay breaks it down in an incredibly easy format—the ABCDE’s of engagement marketing.

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Martech

SEPTEMBER 7, 2021

In order to advance someone showing high intent along the customer journey,”we need to identify who they are and get help to them,” Simpson said. They know where the customer is in the funnel. All the customer wants is information. The customer wants an answer to a question,” said Amber Armstrong, CMO at LivePerson.

Product 117

Product Online Buyers Shoppers Customer Journey 117

Hootsuite

MAY 5, 2021

A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities. Put a compliance plan in place. Compliance risks do exist, but they can be managed as long as you have a plan in place and use the right tools to protect your brand. If you don’t know the answers, ask.

Management 145

Management CRM CMO Place 145

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 102

Branding B2C CMO Customer Journey 102

Sales Force: CMO

MARCH 19, 2025

Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. One workflow and one dataset: its an ideal state for marketers.

Customer 73

Customer Customer Journey Marketing Marketers 73

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 111

Customer CMO Customer Journey Marketing 111

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. The customer journey is growing more complex with digital applications. ” Image: Amplitude.

Analytics 117

Analytics Product CMO Marketing 117

Adobe Experience Cloud Blog

DECEMBER 13, 2016

As with any marketing strategy, it’s important to have a solid framework in place before you implement it. Among the emerging technologies to keep track of, he mentioned tools that support predictive and intent monitoring, customer journey mapping, and diagnostic measurement. The Account-Based Marketing Technology Stack.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Marketing Insider Group

APRIL 17, 2023

If you want your organization to overcome 2023’s biggest marketing challenges, this post is a great place to start. By Michael Brenner A great content marketing strategy could be the key to achieving your company goals – but as a small business, you don’t necessarily have the resources to hire a renowned CMO.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness. Graduating from Amazon.

Branding 112

Branding Logistics Retail CMO 112

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.

CMO 124

CMO Advertising Advertisers Retail 124

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Fashion Advertising 52

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. Deliver next-generation customer engagement with content, consistent messaging and value to specific personas, and increased enablement.

Transform 125

Transform Thought Leadership Marketing Marketers 125

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. So who does understand the customer journey in your company?

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Sprout Social

MAY 18, 2020

With the rise of social distancing and shelter in place laws, people are seeking out new ways to connect. Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest.

CMO 126

CMO Transform Marketing Marketers 126