CMO New Markets Target Market 
The CMO Survey
APRIL 1, 2025
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. reduction in marketing overhead costs (versus 7.0% in Spring 2024) 8.5%
Duct Tape Marketing
OCTOBER 8, 2023
How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?
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SMEI
DECEMBER 20, 2022
CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways.
Hubspot Marketing
NOVEMBER 19, 2024
Expanded Market Reach and Growth Regular research helps your company grow: professional services marketing firm Hinge found companies that conduct B2B market research at least quarterly grow up to 70% faster and are almost 50% more profitable than firms that don’t. VP of Marketing or CMO). Company size and makeup.
Content Marketing Institute
JANUARY 3, 2018
In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. They’re insiders. Register today.
Adobe Experience Cloud Blog
MARCH 24, 2011
I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.
Orbit Media Studios
OCTOBER 30, 2024
If you’re not sure where to start, this prompt from legit expert and AI advisor, Liza Adams , can help… You are an expert B2B marketer who is deeply familiar with these target markets and this buyer persona, including where they tend to congregate. You are a marketing data scientist and AI researcher.
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