Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Content Marketing 113

Content Marketing Customer eBook Customer Journey 113

Adobe Experience Cloud Blog

AUGUST 16, 2016

Whatever your campaign objectives are, it’s likely that content will serve as the meat of them. Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketers Marketing 92

Lusha

JULY 17, 2024

The Modern Lead Generation Funnel The lead generation funnel is a visual representation of the customer journey, from initial awareness to final conversion. Awareness is at the top of the funnel, where potential customers become aware of your brand and offerings. They are often gated behind a lead capture form.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Lusha

JULY 11, 2024

The key focus is not on immediate sales but on cultivating a pool of potential customers who are familiar with your brand and intrigued by what you have to offer. This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Lusha

JUNE 11, 2024

Content Educational, informative, valuable: Aims to educate and help potential customers. Promotional, persuasive: Aims to convince potential customers to buy. Channels Content marketing, SEO, social media, email: Organic and owned channels. Customer Journey All stages: Nurtures leads from awareness to decision.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52