Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. One of the primary uses for AI is better automating customer journey orchestration.

Marketing Automation Platform 127

Marketing Automation Platform Customer Journey Marketers Marketing 127

Martech

MAY 24, 2024

You might receive an email a day later reminding you of the items in your cart. While often associated with email, marketing automation in B2C, in particular, is used across channels. Here are the areas where B2B and B2C marketing automation differ the most.

B2C 115

B2C Automobile Marketing Automation Platform Retail 115

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Content Marketing 113

Content Marketing Customer eBook Customer Journey 113

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Our advice? Start where you are. That step is brand awareness.

Branding 132

Branding Customer Journey Fashion Marketing Automation Platform 132

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 101

Email Marketing Real Estate CRM Shipping 101

Martech

MAY 20, 2024

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Increase the conversion rates from email marketing campaigns by tying them to web and account activity.

CRM 70

CRM Retail Analytics Fashion 70

Lusha

JULY 17, 2024

The Modern Lead Generation Funnel The lead generation funnel is a visual representation of the customer journey, from initial awareness to final conversion. Awareness is at the top of the funnel, where potential customers become aware of your brand and offerings. Offer a benefit: Highlight the value your email provides.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52