Adobe Experience Cloud Blog

OCTOBER 13, 2016

Machine learning and artificial intelligence (AI) are playing an important role in marketing today, providing valuable, predictive insights across platforms. Rising with them to the top is content marketing, which is one of the most effective ways to engage information-hungry buyers.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

JANUARY 27, 2016

This step entails looking across all the attributes of your current and future customers, and finding ways to slice and dice your full prospect universe into easy to describe, easy to target profiles. To be successful, especially with predictive-driven marketing, you need effective techniques to segment and target these groups.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Adobe Experience Cloud Blog

AUGUST 16, 2016

If your goal is more focused on customer retention and growth, then your campaigns should be focused on how to keep your customers happy and make them more successful with complementary products or services. Whatever your campaign objectives are, it’s likely that content will serve as the meat of them.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketers Marketing 92

Lusha

JULY 17, 2024

The Modern Lead Generation Funnel The lead generation funnel is a visual representation of the customer journey, from initial awareness to final conversion. Awareness is at the top of the funnel, where potential customers become aware of your brand and offerings. Popular CRMs include Salesforce, HubSpot, and Zoho CRM.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Lusha

JULY 11, 2024

The Goals of Demand Generation and Lead Generation While both demand generation and lead generation play essential roles in your marketing strategy, they have distinct goals that align with different stages of the customer journey. Ebooks and whitepapers: Offer in-depth resources on relevant topics.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Lusha

JUNE 11, 2024

Content Educational, informative, valuable: Aims to educate and help potential customers. Promotional, persuasive: Aims to convince potential customers to buy. Channels Content marketing, SEO, social media, email: Organic and owned channels. Customer Journey All stages: Nurtures leads from awareness to decision.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52